I've done quite a few logos all in the 15 hour range. Have I also done them in the 40-60 hour range? Absolutely. It all depends on the client, if they have no idea what they want, vs. some idea, vs. exacting idea. Personally, I think 100 hours is overkill. Assuming $75/hr, that's $7500 to do a logo. Some clients will spend that much, but most smaller companies will not. In which case you HAVE to limit your time to where you can charge $1500 and not lose your shirt on the job.
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Where to get a logo designed?
- Thread starter ricgnzlzcr
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Thank you to everyone who has chimed in on the topic. I've learned a lot and I think I'm going to try out thelogoloft.com because I've read some good things about them.
If I do decide later on to ask for any freelance help (I've gotten lots of PM's about it) I will make sure to ask in the marketplace as per forum rules.
If I do decide later on to ask for any freelance help (I've gotten lots of PM's about it) I will make sure to ask in the marketplace as per forum rules.
Wow!
I am shocked at the ripping of my site!
I was not able to put as much time into it as I would have liked to, and I consider it a bit rushed, but it is indeed tagged well & fairly easy to navigate.
It showcases a lot of my pieces, and points to contact info.
I have been designing & making good money at it for 15+ years. Don't judge my style & artistic style & I won't hack yours, My clients seem to like it fine & it pays my bills.
BTW, Not one of you actually gave a constructive comment on my site.
I was someone who was just trying to help with some advice.
Thanks for screwing my day.
I was planning some changes to my site as I can find the time,
Until then, I have to live with it.
The inverted rollovers are a bit, but I do mostly Photo work, & Print ads, so my web skills were a bit rusty.
Must be nice to be so perfect like all of you.
Guess I should go back to reading mac news & forget about advice giving.
I am shocked at the ripping of my site!
I was not able to put as much time into it as I would have liked to, and I consider it a bit rushed, but it is indeed tagged well & fairly easy to navigate.
It showcases a lot of my pieces, and points to contact info.
I have been designing & making good money at it for 15+ years. Don't judge my style & artistic style & I won't hack yours, My clients seem to like it fine & it pays my bills.
BTW, Not one of you actually gave a constructive comment on my site.
I was someone who was just trying to help with some advice.
Thanks for screwing my day.
I was planning some changes to my site as I can find the time,
Until then, I have to live with it.
The inverted rollovers are a bit, but I do mostly Photo work, & Print ads, so my web skills were a bit rusty.
Must be nice to be so perfect like all of you.
Guess I should go back to reading mac news & forget about advice giving.
I'm sure you could hire someone to redesign it for you... probably in the $8-12,000 range.
Even the smallest business, if they are schooled in the value of a good logo, will invest the money it takes to get their brand rolling correctly out of the gate. $5000 as a percentage of earnings is nothing, even in the smallest of (successful) businesses.
The investment is rather cheap if you ask me.
As I was the one who originally called attention to your site, I feel it necessary to explain why.
Shecky took the time to explain, in appropriate detail, why a proper logo design can take 100 hours, give or take a dozen hours. You boldly came along and stated that it should not take more than a $1,000 worth. I will state for a third time: you get what you pay for.
I am not here to critique your artistic ability, or insult you in any way. But surely you can be honest with yourself enough to recognize that the artists and designers who painstakingly create logos and spends dozens (or hundreds) of hours doing so, generally end up with a better end product, and as such should be able to charge appropriately for their time. To be very blunt, your design work breaks nearly every rule taught in design courses. Color theory, typography, etc..
You are entitled to design as you wish, and God forbid we interfere with that, but when you give advice, your credentials may come into play when you provide them, as happened here.
If you wish to solicit advice for your website, I invite you to post a new thread under Web Design & Development where many experienced web designers will gladly offer you their constructive criticism.
As for the necessity of bringing attention to your site in this thread - it was important that the original poster see the credentials of the person offering him, what in my not-so-humble opinion, was very misguided, bad advice.
If you pay substandard prices, expect sub par results.
Logo Design as Fast Food
To each his own -- some people like to support their local neighborhood restaurant and some people like to eat at McDonald's...
And you can still get "choices to choose from" at your local place, even more in fact.
To each his own -- some people like to support their local neighborhood restaurant and some people like to eat at McDonald's...
And you can still get "choices to choose from" at your local place, even more in fact.
Imo it is correct that the pricing depends on the client. If it is a small 1-2 man/woman company that just starts its business they won't have /$ 5000 for their logo. And of course you pay more if you hire a big advertising agency vs. a freelancer. I've also done logos for around 600 - 1000 , and since they are used only for a small region and not whole europe or the whole world I think this is a fair fee. I've even done work cheaper, but that was for a charity organisation. But of course, once the company gets bigger and the logo will be used more widespread (where there is more research involved and there are more persons to please than 1 or 2) the prices go up fast, and I've also charged 3-4000 for logos. It's all about the requirements, the time involved and in the end, both the designer and the client should be happy.
And to mperkins37, don't be shocked at the ripping of your work. Have you ever had any kind of graphic design education? I doubt it or you would know that a good logo has to work in black and white without gradients too, in case it is faxed or scanned, or used very small, or used in a black and white print medium, like a newspaper. And you would know something about proportions, about forms and colors, and their impact on the viewer. And you would know something about the readability of fonts, how they are recognized from a greater distance, how they still work when they are very small.
I don't want to be mean, but there is more to a graphic designer than sum photoshopz & corel drawz skillz!!!111
And to mperkins37, don't be shocked at the ripping of your work. Have you ever had any kind of graphic design education? I doubt it or you would know that a good logo has to work in black and white without gradients too, in case it is faxed or scanned, or used very small, or used in a black and white print medium, like a newspaper. And you would know something about proportions, about forms and colors, and their impact on the viewer. And you would know something about the readability of fonts, how they are recognized from a greater distance, how they still work when they are very small.
I don't want to be mean, but there is more to a graphic designer than sum photoshopz & corel drawz skillz!!!111
I think that website is an extreme example.
I think for small businesses, shelling out several thousands dollars for a logo is ridiculous.
If you buy a $3k mac and expect to make it back on 1 job, I think you're either an established pro or crazy.
I think many businesses also overestimate how much they actually need a logo. I don't do logos, mostly websites. And for the few small businesses (that don't have a logo) that I do work for (I do mostly edu/non-profit), simple elegant formatted text suffices, a la "Banana Republic", Burberry, etc.
For example, a small restaurant. All they need is website to put their menu online. They rely on word of mouth to attract customers. Most people don't even notice the "logo" and actually there's a nice boat. People just know the name.
The same goes with a small auctioneer company I once did work for. The previous design made a site in pink! And there was no logo. I fixed it up, but people don't really notice or care. The company specialized in auctioning rare rocks and minerals and all the people/customers they needed (including top museums) already knew their name. They were just glad that they had a website now to purchase stuff and browse a catalogue before an upcoming auction.
It depends on the business. But my point is: you don't need to spend $3000 on a logo. You might not need it.
From a business standpoint, you have to decide how to spend your money well. And I just cannot say that that kind of money is justified.
PS - I don't think you're wrong. A bad logo can destroy a business. But it's up to the owner to be able to spot a bad company and a good one.
maybe that is what the people in that region prefer, as a look. Just because they don't have your fancy city look whilst you sit in your coffee shop on your wireless connection while you work on their project and gab on your iPhone and hit on the 20lb barista serving you up, doesn't mean that you can knock their style.
Pricing is all relative and what may stand as a common price in one area may not in another.
It's people that charge more than a premium who create standards in a industry and price out
others. It's people like that who end up forcing conglomerates and corporations because solo
people can't fight the pricing structures because sheep don't like to go against the flow of a
standard.
Different strokes for different folks.
Wow, that was an assumptive post if I ever saw one.
Please read my detailed explanation of why it was necessary to call attention to that site before assuming it was due to some personal vendetta against his style.
And for what it's worth, I'm quite familiar with that region. So you can take whatever pent up aggression towards the aforementioned "fancy city" designers somewhere else. Thanks for playing.
This thread was going OK for a while... let's please try to avoid being unnecessarily callous about other people's work within the context of pricing. Thanks.