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fish09276

macrumors member
Original poster
Aug 26, 2011
90
59
I've been up since midnight and new ipad Air still not available. It's October, so when is this going to be available to order? I don't want to miss the minute it becomes available online and then be pushed back to November.
 
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itsmilo

Suspended
Sep 15, 2016
3,985
8,731
Berlin, Germany
I can see how it could be confusing to some customers. We have been in September with the message always being October. Some may expect it too be available literally „starting“ in October cuz reading October when it is already October is a little odd. They should update it to like „later this month“ or even just „coming this month“
 
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joeblow7777

macrumors 604
Sep 7, 2010
7,193
9,038
I can see how it could be confusing to some customers. We have been in September with the message always being October. Some may expect it too be available literally „starting“ in October cuz reading October when it is already October is a little odd. They should update it to like „later this month“ or even just „coming this month“

I agree, and I'm going to be refreshing that page constantly just like many others, but I just want people to understand what Apple did (or didn't) promise.

It could be available 4 minutes from now, or 4 hours, or 4 days, or 4 weeks! Have fun refreshing that page, everyone!
 
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joeblow7777

macrumors 604
Sep 7, 2010
7,193
9,038
It is stated "available in October"...not "sometime in October." It is now officially October. Where's the beef?

"In October" literally means "sometime in October". It can release on October 31st and that would still make the statement "available in October" accurate.

Believe me, I'm as eager to get one as anyone, but from the time they gave a vague release window of "next month" and "October", when they almost always give exact dates for launches, I knew that we might have to be a little patient.
 

joeblow7777

macrumors 604
Sep 7, 2010
7,193
9,038
Think about movie trailers. Many teasers say "coming this summer" or "in theatres 2021". It doesn't literally mean the first day of summer or of 2021. It's a release window not a release date.
 

fish09276

macrumors member
Original poster
Aug 26, 2011
90
59
They know how super eager people are for these new products. They tease with their big uber-produced events as the greatest things ever invented. They want us to salivate until purchase day. Apple leaves NOTHING to chance. They know exactly to the minute when items will be available to purchase months or weeks in advance, even in this pandemic. They give us this vagueness for a reason. Perhaps so we will keep on visiting the site often and purchase something else in the meantime.
 

ericwn

macrumors G5
Apr 24, 2016
12,121
10,912
They know how super eager people are for these new products. They tease with their big uber-produced events as the greatest things ever invented. They want us to salivate until purchase day. Apple leaves NOTHING to chance. They know exactly to the minute when items will be available to purchase months or weeks in advance, even in this pandemic. They give us this vagueness for a reason. Perhaps so we will keep on visiting the site often and purchase something else in the meantime.

Any relationship is working both ways. If one like to cloud themselves in secrecy it takes a second person to feel excited about it. You and only you decide every day how you’re gonna feel.
 
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KittyKatta

macrumors 65816
Feb 24, 2011
1,058
1,212
SoCal
Apple pre-orders all the time, so it is odd that this unremarkable product is the one they would have a vague release date on. So you have to wonder what the holdup is. Production? Marketing? Timing? A14? 14.2? Or just another instance of iPhone priority and iPad neglect.
 
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fish09276

macrumors member
Original poster
Aug 26, 2011
90
59
Apple pre-orders all the time, so it is odd that this unremarkable product is the one they would have a vague release date on. So you have to wonder what the holdup is. Production? Marketing? Timing? A14? 14.2? Or just another instance of iPhone priority and iPad neglect.
I think the Apple jets stuffed full of these things from China are stuck in the jet stream going in circles for the past week. Or they're lost in the smoke from the unfortunate wildfires. I want my green ipad Air. And I want it NOW!
 
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joeblow7777

macrumors 604
Sep 7, 2010
7,193
9,038
Let me preface this by saying that I absolute HATE when people say "Steve Jobs would..." and I never thought I would say it myself, but I believe that Jobs had a philosophy that you don't show people a product and get them excited for it, and then not let them be able to buy it right away. He did break that rule a few times, like with the very first iPhone which was shown long before it was finished, but for that most part, that's why his presentations usually ended with the words, "and it's available for order today!" with the product usually shipping by the end of the week.
 
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fish09276

macrumors member
Original poster
Aug 26, 2011
90
59
Let me preface this by saying that I absolute HATE when people say "Steve Jobs would..." and I never thought I would say it myself, but I believe that Jobs had a philosophy that you don't show people a product and get them excited for it, and then not let them be able to buy it right away. He did break that rule a few times, like with the very first iPhone which was shown long before it was finished, but for that most part, that's why his presentations usually ended with the words, "and it's available for order today!" with the product usually shipping by the end of the week.
Agree totally. I think it makes better business sense to strike while the iron's hot, so to speak. People will want to loosen their purse strings when they're all hot and bothered by an exciting, newly-redesigned product. Some may have lost their enthusiasm by now. But of course Apple had to separate this new design announcement from the big reveal coming in a few weeks. By then I'll have re-prioritized my Apple card installments for the phone instead of splitting it with a new ipad AND a phone.
 

KittyKatta

macrumors 65816
Feb 24, 2011
1,058
1,212
SoCal
I have a feeling the date will be available before the announcement for the new iPhone. Why not get as many iPad Air pre-sales in as possible before the focus and excitement shifts to the new iPhone?
They’re waiting for the free AirPods promo to end.

It is odd that they advertise this and let you configure but not preorder. Especially considering that the biggest impulse-buy selling point here is that its a new color. Delaying preorders now puts it in direct competition with the upcoming barrage of October impulse buys (iPhone 12, new AppleTV, AirPod Studio, new HomePod etc).

Anyway, I just want to see the reviewers get permission to tell us about it. I’m still considering it but at this point I’m fine with waiting for Black Friday deals.
 
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joeblow7777

macrumors 604
Sep 7, 2010
7,193
9,038
They’re waiting for the free AirPods promo to end.

It is odd that they advertise this and let you configure but not preorder. Especially considering that the biggest impulse-buy selling point here is that its a new color. Delaying preorders now puts it in direct competition with the upcoming barrage of October impulse buys (iPhone 12, new AppleTV, AirPod Studio, new HomePod etc).

Anyway, I just want to see the reviewers get permission to tell us about it. I’m still considering it but at this point I’m fine with waiting for Black Friday deals.

They've already specified that the Airpod promo doesn't apply to the Air 4.
 
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fish09276

macrumors member
Original poster
Aug 26, 2011
90
59
Me thinks Apple wanted this product to stand alone so it didn't compete for oooos and ahhs with the new iphones, even if the supply chain was not ready to order. But they'd better hurry because it will be the forgotten step-child after the 13th.
 

kp98077

macrumors 601
Oct 26, 2010
4,313
2,764
Whistler, BC
welllll, it make sense it would release same day as the iPhone announcement to me! so a few more weeks! Google did same thing today with its. Pixel 5, not ready until end of month!!
 

fish09276

macrumors member
Original poster
Aug 26, 2011
90
59
Just saw article from yesterday where retailers are receiving promotional store materials, so any day now I suppose. Just not today dammit! :)
 
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bluespark

macrumors 68040
Jul 11, 2009
3,169
4,123
Chicago
They've already specified that the Airpod promo doesn't apply to the Air 4.

But that's not all they've done. They are running a promotion right now that states "Buy an iPad. Get AirPods on us." While the fine print states that the promotion applies to "eligible" iPads, they probably aren't looking to use fine print to thwart their customers' reasonable expectations. Granted, they could more explicitly limit the promotion text when they release the Air, but it's at least possible they are waiting on this promotion to expire so as not to create customer confusion.

It's also possible they simply couldn't predict every element of their massively complex supply chain this year, and that they'll release them as soon as they have manufactured enough devices to make the release work.
 

ufgatorvet

macrumors 6502
Oct 1, 2010
305
377
Savannah, GA
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