The "Applause" signs were working overtime to just get the timing right, following certain announcements.Also seems they really miked up the audience to hear the claps, hoots, and hollers.
I'm used to it. At least it differentiates itself from the 'Plus' line of Jumbo iPhones.XS Max is such an awful name.
We now know the 'Max' line is the bigger of the two Face ID era of iPhones. Whereas if they'd kept the 'Plus', it'd be more confusing from a timeline standpoint.