I do miss the subsidized plan price, but at that time it was only one phone Apple was releasing a year, it had 2 to 3 price points depending on memory size. However, looking at the 3 new phones, I'm sure the subsidized price for the Xr would be around the $299 to mark for 64gb, the Xs probably at the $399 area for 64gb and the Xs Max would probably be $499 for 64gb, not to mention even higher prices for larger memory sized phones. With that said, I think the new systems allow one to get the top tier phone at a somewhat reasonable monthly rate vs shelling out $499 on up all at once. BUT I will say that the monthly cost of cell service, at least for me is higher, paying for my plan, and then paying an "access" fee of $20 to $40 a month on top of my bill is just crazy, but all companies do it, cause the know they can. During the subsidized days, I don't remember paying an access fee (someone correct me if Im wrong). When I was still paying my phone off on the Next with ATT my access fee, if I remember right was waived or at least cut in half, but now that its paid off, the access fee came back in full... It's a double edged sword here.