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I concur.

1. If you want AI on/in your OS, do it properly, ie useful features.
2. If your main marketing feature for a new phone is AI and you’re 4-6 months behind on the hw release…it’s a pretty big fail. (yes, the 16 IS the best iPhone EVER. That’s not the discussion here).
3. When you actually release the promised AI and its main feature is……mojimoji-sompting. Thats….not really impressive.
4. You are Apple. Get your chip together. You CRUSHED Intel for Corn Flakes sake! Like super crushed…obliterated.
5. Don’t lie….or obfuscate.
This was my perspective until 3 days ago. At that time I was particularly disappointed that the Image Playground app (which I saw as silly, 2-years behind and still not as good as the alternative) seemed to be the most complete feature and found writing tools lacking.

My perspective on Image Playground completely changed when circumstances promoted me to give it a try - I wanted to send my sister a cool birthday message and the thought to try Image Playground popped into my head despite my contempt for the idea.

I decided to start with a photo of my sister and a prompt to create a fairy image. I was caught off guard by what Image Playground produced: It perfectly captured my sister’s defining features and created a series of images that clearly reflected her personality and revealed resemblances between my sister and my nieces that had not previously registered with me.

However, the acid test was my sister’s reaction — her words were “Oh my god. This is amazing. This is me. I love it!!!” What I discovered from that experience is:

1. Apple is channeling Apple With Image Playground. While it may be a fun app, it is far from trivial — the app is performing very deep mage analysis to find and replicate the essential features of a person, then reimagine them in different user-specified settings.

2. Apple is indeed enhancing tech that is pioneered by others and leap frogging the competition by reimplementing it the Apple Way.

3. If I think Apple is doing something trivial I’m probably missing something and should reevaluate.
 
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I did. Not so much for proofreading and composing text (I have grammarly and my own skills for that). But I welcome the assistive capabilities that will inevitably come. Already, I Can Use The ChatGPT Intergration In The Writing Tools To Do Things Like Make This Whole Sentence Title Case (Which IT Was Not When I Typed It). Need to add tags to a batch of tasks in a popular task manager? No problem! Select them all and tell writing tools to add "#[your tag]" to the end of each.

And we really haven't seen the star of the Apple Intelligence show yet: deep Siri integration. Siri has already improved (try asking it something complex in CarPlay and you'll see that you get real answers now, not just the "I can't help you with this while you're driving" stock answer from the past.

Stuff like this is where AI is going and it will really help people. It's just gravy on top that it can make fun/frivolous images that aren't going to put any graphic designer out of work.
 
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I have a 13 series iPhone, so AI not available to me. But if I had a 15 PM or a 16, I would probably disable the "AI" features as soon as I updated the operating system. I really don't have any desire for AI. It was bad enough that I had to turn off as much of the "improved" mail app. as I could, as I HATE the new version.

I also have an M1 iPad Air with 256 GB, and as far as I know, that device will use the AI features. I have yet to update to the latest iOS, because I just don't want AI. But at some point, I will update, and probably turn the "feature" off. Another reason I have not yet updated my iPad, is because I don't want "improve" my email on that device.
 
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