I paid full price for my iPhone 13 pro max so I see no reason that I don’t do the same for my soon to be iPhone 14 pro max. I like to not be tied down to one carrier. Who else?
‘I have Bought mine, out right, with no contract for years. I trade in my previous phone to Apple and it cuts my cost in half. I consider it a bargain every year when I consider all the iPhone does for me!