According to IDC (and all the other analysts) Android enjoys a command lead in terms of worldwide smartphone market share. IDC for example pegs worldwide smartphone market share as follows: Android at 75% and iOS at 17%. Source: IDC http://www.idc.com/getdoc.jsp?containerId=prUS24108913.
Similarly in tablets, Android is supposed to have a 56.5% marketshare vs iOS at just 39.6%. Source: IDC courtesy of Business Insider http://www.businessinsider.com/android-ahead-of-ios-tablet-market-share-2013-5
Logically then Android should have significantly more users on the internet right? So how does this explain the latest Net Applications browser market share numbers:
Source: Net Applications
iOS still dominates with a 60% usage share that has stayed relatively constant. I can think of several reasons, in order of liklihood:
If I were to guess, I'd think its a combination of 1 and 2.
Similarly in tablets, Android is supposed to have a 56.5% marketshare vs iOS at just 39.6%. Source: IDC courtesy of Business Insider http://www.businessinsider.com/android-ahead-of-ios-tablet-market-share-2013-5
Logically then Android should have significantly more users on the internet right? So how does this explain the latest Net Applications browser market share numbers:
Source: Net Applications
iOS still dominates with a 60% usage share that has stayed relatively constant. I can think of several reasons, in order of liklihood:
- Analysts' guesses of smartphone/tablet marketshares are way off (entirely possible since no one except Apple reports unit sales/shipments). Analysts rely on calling up stores, randomly surveying a few thousand participants, or checking large distributors
- The majority of Android device buyers in developing countries buy it as an upgrade to a feature phone and continue to use it as primarily a phone, text messaging device, without using the advanced features like apps/web surfing etc (I've seen many examples of this first hand as I travel)
- Android users don't like to browse the web on their smartphones/tablets because of the poor experience (preferring instead to use their laptops or desktops). Its possible, but I don't think its very likely, especially since many users in developing countries may not possess laptops or desktops
- Android users root their device and modify their user-agent string to impersonate a different browser. Yes, some geeks do that, but its definitely not widespread among the masses
If I were to guess, I'd think its a combination of 1 and 2.