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Why can't apple just announce the release date?

arashb said:
Pretty sure he means it will be out in July for sure, so plan on coming back on August 1st and it will be a sure thing that it's out :rolleyes:
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if i planned on going home on august 1st I would be going home on a Wednesday.

As of now I am going home on the 27th of july if apple does some witchery and releases on july 31 or something I'm going to be pissed.

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kodeman53 said:
And if you miss this one window of opportunity you wont ever be able to install ML?
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I want to install it as soon as possible
 
Patience young grasshoppers. Good come for those who wait. For like a week :D
 

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dba415 said:
if i planned on going home on august 1st I would be going home on a Wednesday.

As of now I am going home on the 27th of july if apple does some witchery and releases on july 31 or something I'm going to be pissed.

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I want to install it as soon as possible
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I'm sure if you let Apple know about your want (not need) to install ML ASAP, they will schedule their announcement to fit your schedule. Also, if it's this important to you, join the Mac developer programs and install GM now.
 
For something like Moutain Lion, which only costs $20, its not that big a deal. Sure its annoying not knowing, but whatever, you'll get over it.

But release dates for stuff like the iPhone and iPad, Macs, etc, it would be nice to get a release date ahead of time. Mainly because it would be nice to have time to save up the funds for it. However, usually for hardware sales, Apple releases them during a conference or something, so you can get a good idea what the date will be.

Apple never seems to just pick a random date in the middle of the week to release something. They always seem to do it around a conference, meeting, an event or something.
 
they are waiting for the magic dust to replenish and its quite unpredictable.
 
It is silly. They should just announce a date and be done with it. Microsoft announces their release date of their OS months before they release it. Apple is just getting silly with their whole secrecy crap. But hey, it's working. I'm all pins and needles on when the newest Mac OS is coming out. But Apple needs to be careful because the people that are adopting their products are no longer just their loyal fan boys that will buy Apple regardless of what they do. They are taking on a larger segment of a discerning consumer
 
How many times have you visited Apple's website to check if ML is released since the generic announcement for July? If people knew the exact date they wouldn't visit that often. And that new Retina MacBooks are a temptation. So this strategy sells more. It's a corporation with fans so they build their marketing with that in mind also. They sell anticipation, we are their publicity.:)
 
Look at this whole thread... Hence the reason no date given for release! It spurs the hype amongst Mac users, gets people talking and excited.. Thousands upon thousands of posts over their product by those avid Mac users dying to get hands on release. Lol

The search engines love it, it goes viral on the net. WHAM, instant advertisement around the clock! No cost to apple!!

Just my thought as to why they do not post a date.. I could be totally wrong on my hypothesis and if history serves me right, I probably am ROFL..

Just thought I would throw my 1 & a half cents out there.. :)
 
dba415 said:
you mean on a Wednesday? In the middle of the weeK/

:rolleyes:
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I don't understand your requirement that you MUST have it the day it comes out. Would it be such a bad thing to plan for a time a week or two after the expected release to go home and do your upgrade? Hell, plan for mid-August and you might hit the inevitable 10.8.1 release and get an overall more stable package from day one.
 
quietstormSD said:
It is silly. They should just announce a date and be done with it. Microsoft announces their release date of their OS months before they release it. Apple is just getting silly with their whole secrecy crap. But hey, it's working. I'm all pins and needles on when the newest Mac OS is coming out. But Apple needs to be careful because the people that are adopting their products are no longer just their loyal fan boys that will buy Apple regardless of what they do. They are taking on a larger segment of a discerning consumer
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This is d**b on so many levels. Apple should continue to release each new version of its OS when it is ready. There is no need to set some arbitrary deadline that it may or may not make.

If Apple adopts the Microsoft model, then Apple will get the Microsoft results. Specifically, no Microsoft operating system is ever out of gamma. This Mac user does not want his OS to download new updates each time he boots his computer. This Mac user does not want an OS that requires daily updates for his mission-critical applications.
 
I got the GM. I find it rather interesting. Since I paid for the Dev account, I guess I'll start developing Mac Apps. Wish me luck.
 
rdowns said:
Right. One can't plan an upgrade around a late July release date. :rolleyes:
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And even then if you are in a large environment, there is probably no huge rush to get on day one anyhow. Even n that case, just planning for "end of July" would be enough. Organizations would be wise to wait anyhow to make sure there are no problems.
 
In my opinion, I think part of the reason why Apple keeps release dates so close to the chest is because they still get a kick out of saying things like, "Mountain Lion is ready and it will be available tomorrow!" Very rarely do you have that kind of freedom in the tech world; Apple controls everything from the ground up, from hardware to software, so it's easy for them to judge exactly when their software is ready to ship.

Since it seems to be the go-to example, Microsoft has to announce when Windows 8 will be ready to ship because of all the OEMs. The OEMs have to be ready for Windows 8, and announcing that release date allows them to plan for it.

I don't think either approach is superior over the other; one stems from the tight integration and control of their products, the other from the myriad of partnerships.
 
Mattie Num Nums said:
One cannot also plan for people to just all the sudden rush to the App Store and download ML whenever they want once its released.
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Yes, because the priority of all large organizations is to be the first to try out a new OS release.
 
rdowns said:
Yes, because the priority of all large organizations is to be the first to try out a new OS release.
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Since you know everything. The day Lion was released on the App Store we had over 150 installs. The following day we had literally hundreds of help desk calls over things being broken.
 
The obvious answer is to send Apple your travel schedule so that this doesn't happen again. Hopefully you don't make any last-minute changes!
 
Because they're not RIM. They like to make sure before releasing dates no matter how finalized a piece of hardware or software is! :D

(BlackBerry user here...)
 
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