When Apple bought Beats I was about to kill myself, because Apple said they bought Beats, because they love music.... Well why not buy the best headphone-making-company then?? Sennheiser-headphones has on of the most clear sounds I've ever heard, and Beats is just... bvaaadar....
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Why didn't Apple buy Sennheiser?
- Thread starter Morgan Freeman
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I was also originally baffled by their decision.
I imagine they bought Beats for the execs, such as Jimmy Iovine etc, who have large clout it the music industry. Further, the team at Beats were excellent at making an inferior product (compared to Sennheiser, as you mention) into something extremely popular and chic. Apple would benefit from this not only in their own advertising campaigns (which they're currently fighting an uphill battle against Samsung), but also for any future accessories such as their purported iWatch.
Also, the team behind Beats Music, which has received good reviews as a curated music service. They need the help for iTunes Radio.
Apple mentioned they didn't plan to rebrand Beats headphones as their own (thank goodness), so if anything, Beats headphones might actually increase in quality after Apple's meddling.
So, it seems Apple wasn't after Beats' hardware at all, but instead their creative team. Apple is best at inventing new product categories and making them insanely popular -- the copiers gain an edge on them in a matter of years (though Apple still maintains their edge through their devotees and high profit margins). By buying Beats' creative team and advertising capability, it should let them stay at the top of their game.
Or something like that.
Apple wasn't interested in headphone quality. They were looking for music services and marketing.
Wait a minute. You want to KILL YOURSELF because Apple bought a Headphone company?
Give me a break. It's not like Apple is buying Satan.
I would imagine that the vast majority of music sales from Apple's store sit with a younger demographic. This is the same demographic that is a bit less about accuracy and quality and more about bass and punch. The latter is exactly what Beats offers and has 'street cred.'
I own 2 Senns and B&W P7 and none of them sound the same but each work quite well with certain audio. Strange enough, I find that Apple's own earpods along with the HD Dirac app do quite well in a pinch or where headphones simply would not be a good fit on the road.
If I listened to bass and beat heavy music, I would say many of the Beats offerings are a reasonable fit. Then again, I can always add "thump" to my music while using the above mentioned solutions.
I own 2 Senns and B&W P7 and none of them sound the same but each work quite well with certain audio. Strange enough, I find that Apple's own earpods along with the HD Dirac app do quite well in a pinch or where headphones simply would not be a good fit on the road.
If I listened to bass and beat heavy music, I would say many of the Beats offerings are a reasonable fit. Then again, I can always add "thump" to my music while using the above mentioned solutions.
Although, gotta admit, that would be pretty awesome. Just think of the headlines:
"We made a deal with the devil"
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I'm actually kind of happy Apple didn't buy Sennheiser. Apple (like most corps) has a bad habit of destroying most of the products and services they buy.
Beats makes consumer products, and only consumer products. Sennheiser makes some consumer stuff, but the majority is pro recording and studio use.
And no, they weren't for sale.
And no, they weren't for sale.
Jessica hits the nail on the head.
beats is just a very expensive consumer brand.
In the recording industry noone in their right mind would use those headphones.
Want the best of the best get b&w
It was an acquihire, plain and simple. They got the good music service and a good brand to maybe put some great products behind at some point.
Let people buy what they want. As long as you can find a way to make yourself feel superior, you're still an audiophile.
How is Apple a fashion brand?
Because Sennheiser doesn't a streaming technology that Beats have. Plus the Beats have a founder with Huge music industry influence.
this is ****ing hilarious. Because google would, if they couldThat seems more like an acquisition for Google.
The #1 reason would seem like streaming.
This is inestimably sweetened by the wide brand appeal that Beats enjoys, despite questionable audial quality.
I personally, were it simply a matter of quality, would ask: Why didn't Apple buy AKG? Them are some good headphones.
This is inestimably sweetened by the wide brand appeal that Beats enjoys, despite questionable audial quality.
I personally, were it simply a matter of quality, would ask: Why didn't Apple buy AKG? Them are some good headphones.
