Buying spotify would have been horrible since they would have still tried to throw in the whole kitchen sink with music. Remember even the beats app now looks like a star child next to the new Apple Music debacle. Apple wanted the people for the human element and curation. They essentially bought people and a few key features they "tried" to shoehorn into music. And of course Jimmy Iovine............yeahhhh.....
Oh and their horrible, overpriced pieces of garbage they try to pass off as headphones. All marketing because all the tweens......
Oh and their horrible, overpriced pieces of garbage they try to pass off as headphones. All marketing because all the tweens......