There are a number of reasons I buy Apple products.
My first product was the iPod classic, of myth, and legend, the discontinuation of which has been a source of deep regret to those of us who really liked this device. While I really liked (and continue to like) this product, what really turned me into what the marketing literature describes as a 'switcher' was the excellent customer service I received when the HDD on the classic died while the thing itself was still within warranty. It was replaced - upon production of a receipt - without a murmur.
So, customer service, and the fact that warranties are honoured. After that, other reasons for buying Apple have included: The excellent design - that wonderful fusion of form and function which I really admire.
Yet another is the very welcome lack of spam, and fact that one does not become inundated with viruses, trojans, malware, spyware and spam was another reason I became relatively enamoured of the Apple universe; I grew to loathe the fact that every time I opened my email account, I met a veritable tsunami of spam - and this was in spite of paying for the most robust anti-spyware/spam/virus apps available.
The integrated systems are very nice, and the MBA is an amazingly powerful and convenient portable computer for someone who travels a lot, but I am most impressed by the speed and reliability of my little Apples; they don't seize up, stall, crash, or freeze as was an almost daily occurrence when I used Windows.
In short, I use and like Apple products; however, I deeply distrust the adulation - almost cult like fervour - with which Mr Jobs - an extraordinarily gifted individual - seems to have been regarded on these threads and elsewhere. This is because cults - and the willing suspension of disbelief that seems to go hand in glove with them - evoke in me feelings of the greatest unease.
