The products, to me, seem to have more emotion in them, or built with more emotion at least. Theyre not always perfect (butterfly keyboards) but generally, I enjoy macOS and iOS far more than the competition and I enjoy apple as a company and fully believe in the philosophy of integration between hardware and software and have found that for me it makes a lot of things not even require a thought, which leaves me to focus on real life.
Settings reminders, events, etc. Super easy, works across all my devices, hand off, air drop, the UI, hardware, all relatively beautiful and fluent. The way folders pop out when you open them on the desktop, no adware on the desktop or in launchpad or anything. It all feels very cohesive and purposeful. Doesn't feel like a mismatch of teams implementing random things here and there to me.