I liked Apple because you paid a premium, but everything just worked, and Apple was basically a single vendor who would support the hardware, OS, as well as most of the software I use.
Then Apple dicked me over, and as a consumer I felt cheated as though Apple was just out to get my money and unwilling to provide proportional support for the price I paid, let alone adequate support at all. I get better support from Dell, and Dell charges about 1/2-1/4 less for what I want.
The turning point for me was when an AppleCare supervisor literally was shouting at me over the phone. No business should shout angrily at their customers, but especially not a premium brand that charges a premium price. Since then AppleCare has been nice to me, I have no complaints, but the RDF is gone, and Apple would never admit that they made a mistake so....
Thusly, the facade was broken, and I went back to my PC ways. Now that I am no longer blinded, I don't desire Apple products like I used to, and am not loyal. I will not buy a new mac until I need to, for a job. Otherwise Windows 7 is good enough, especially when you consider the huge price difference.