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Because they can. There's really no other reason as to why its expensive. People are willing to pay for it and unlike other computers, you have buy the storage up front with no ability to upgrade later. This leads to people over-speccing their computers, i.e., "future proofing" because they're concerned about painting themselves into a corner.
Thats the right answer. Apple does the same with RAM as you can see with there M4 Mac Studio where one has to choose between two chips, one with 96MG RAM versus 128MG RAM. Apple does the same with iCloud in that unless you are aware of it you can refuse, but most people forget that soon enough they will have thousands of photos, Mail emails, Pages documents, and so on... stored in iCloud, and that by then it is easier to just pay for iCloud storage than the long process of downloading and storing them in hard drives and SSDs at home. Just bite the bullet and live with the pain or hurt ego, I guess :)
 
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I know a lot of folks are okay with just 4TB ($1,200), but I sadly can no longer fit in 4TB. :( And I've tried endless times to tape an external hard drive to my laptop but it just never works out.
There is another option. It's not cheap up front, but depending on your use case and an 'in it for the long haul' perspective, it might be worthwhile.

A lot hinges on just how fast data transfer you need for a lot of your content. If you need storage well over 2 terabytes, and even over 4, I'm guessing you've got very large media file collections - a huge photo library and/or a large video library. Some of those things can be accessed quite workably without Thunderbolt 3, 4 or 5 speeds.

Consider a NAS (Networked Attached Storage), likely either a 2 or 4 bay product, perhaps in a RAID 1 setup where one drive mirrors the other, to give you backup/redundancy. You can save money and/or get HUGE capacity using traditional hard disc drives, or go for the fast, silent and expensive SSDs.

In a nutshell, you could have this connected to your Mac at home via ethernet, and at home and abroad via wifi/online access. From what I've seen recently browsing the subject, you could drop a grand for the NAS + a pair of hard discs, and no, even ethernet 2.5 or (more expensive) 10 gbps (or USB-C, on one I read about), is a match for Apple's internal SSDs. Granted. But consider a few things...

1.) If the speed is fast enough for you to work comfortably with the media files you use, does it matter that much if Black Magic speed tests show the internal is so much faster?

2.) Unlike the internal SSD, your NAS and its drives aren't married to your current Mac. They can follow you to your next Mac.

3.) You can have your files accessible to a number of devices, potentially backup a number of devices, and you've got built-in redundancy with the right RAID option.

4.) If a drive goes bad, you can replace it, and again with the right RAID and disc setup, I don't think you'll lose any files.
5.) You can get far more capacity than you're likely to even want in the next decade. If 4 terabytes aren't enough now, will 8 be enough in several years? Do you want to even imagine what Apple might charge for a 16 terabyte internal SSD?

6.) I don't know how cross platform given models are, but people back up various devices and some use a NAS as a Plex server; I imagine if you've got a family member you'd like to share some files with, or you'd like the option when you travel to access your files without having to carry the whole set with you (e.g.: risk of computer theft), a NAS might appeal.

7.) Compare costs. Let's take a sample scenario:

1.) UGREEN NASync DXP4800 4-Bay Desktop NAS. There's a Plus version with 10 Gbps ethernet port and greatly expandable RAM, at added cost. The non-Plus is nearly $470 (I like round numbers), a pair of Seagate IronWolf Pro, 8 TB, Enterprise NAS Internal HDD (listed as often bought with it) add around $400, and we'll ignore the option to add SSD storage. Set in a RAID I array, and if I understand correctly, you'll have 8 TB storage that is mirrored to a backup. You could add 2 more for another $400 and have 16 TB storage.

So, $900 for 8 TB storage of $1,300 for 16 TB storage that you can access anywhere you can get online, and most of this system ought to last you 2 or maybe 3 computer systems' lifespans I'm guessing? And can serve as a backup and media hub for a range of devices?

2.) You buy a MacBook Pro with an 8 TB internal SSD. Very convenient, very fast, and yet...trapped inside this Mac, which you probably won't use over 8 years if that long. Doesn't have built-in redundancy. Not made to serve as a media hub for multiple devices (I'm not saying it can't be done). If the SSD fails, I believe that tends to brick your system (you gonna pay for extended Apple Care+?). When you buy your next Mac, plan to pay out another $2,400 for whatever the 'real big' internal SSD is then (maybe 12 TB?).

One last thing, and it can be a drawback or a positive (if you're inquisitive and like learning about things). I don't have a NAS but I'm NAS-curious, and the world of NAS is quite the rabbit hole. The big name with extensive support is Synology, but I've heard starting with 2025 models they lock you into buying their branded hard drives, which command a premium price (gee, that remind you of anybody?), so you want the 2024 and earlier. There are YouTube videos getting into the topic of a first NAS.
 
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With cheap SSDs, I see very bad thermal throttling. When I go for more premium SSD solutions, it isn't so bad. I don't see the problem with Apple internal SSDs. Are there any inexpensive 2 TB SSDs that perform as well as Apple internal drives?
I think the point being made is that even Samsungs finest M2 SSD solutions, which could be considered the benchmark, are considerably cheaper than any Apple equivalent. This based on upgrade prices when buying a new Mac.

Put another way, even the most expensive SSD's are still vastly better value than anything Apple offers the consumer, we already new this but just to be clear.
 
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Questions/comments always come up about Apple's pricing of RAM and storage. The answer is very simple. Price sensitivity. In an unregulated market, product managers, in conjunction with sales and marketing people, set prices to maximize profit. RAM and storage option prices are based on incremental profit versus reduction in profit from lost sales at a given price point. Now, getting accurate price sensitivity data is not simple, but a company with the vast resources of Apple will have better data than most. For-profit businesses don't have a conscience, they're not typically out to serve the "greater good," and they're not inherently evil for maximizing their profits.
 
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There is another option. It's not cheap up front, but depending on your use case and an 'in it for the long haul' perspective, it might be worthwhile.

A lot hinges on just how fast data transfer you need for a lot of your content. If you need storage well over 2 terabytes, and even over 4, I'm guessing you've got very large media file collections - a huge photo library and/or a large video library. Some of those things can be accessed quite workably without Thunderbolt 3, 4 or 5 speeds.

Consider a NAS (Networked Attached Storage), likely either a 2 or 4 bay product, perhaps in a RAID 1 setup where one drive mirrors the other, to give you backup/redundancy. You can save money and/or get HUGE capacity using traditional hard disc drives, or go for the fast, silent and expensive SSDs.

In a nutshell, you could have this connected to your Mac at home via ethernet, and at home and abroad via wifi/online access. From what I've seen recently browsing the subject, you could drop a grand for the NAS + a pair of hard discs, and no, even ethernet 2.5 or (more expensive) 10 gbps (or USB-C, on one I read about), is a match for Apple's internal SSDs. Granted. But consider a few things...

1.) If the speed is fast enough for you to work comfortably with the media files you use, does it matter that much if Black Magic speed tests show the internal is so much faster?

2.) Unlike the internal SSD, your NAS and its drives aren't married to your current Mac. They can follow you to your next Mac.

3.) You can have your files accessible to a number of devices, potentially backup a number of devices, and you've got built-in redundancy with the right RAID option.

4.) If a drive goes bad, you can replace it, and again with the right RAID and disc setup, I don't think you'll lose any files.
5.) You can get far more capacity than you're likely to even want in the next decade. If 4 terabytes aren't enough now, will 8 be enough in several years? Do you want to even imagine what Apple might charge for a 16 terabyte internal SSD?

6.) I don't know how cross platform given models are, but people back up various devices and some use a NAS as a Plex server; I imagine if you've got a family member you'd like to share some files with, or you'd like the option when you travel to access your files without having to carry the whole set with you (e.g.: risk of computer theft), a NAS might appeal.

7.) Compare costs. Let's take a sample scenario:

1.) UGREEN NASync DXP4800 4-Bay Desktop NAS. There's a Plus version with 10 Gbps ethernet port and greatly expandable RAM, at added cost. The non-Plus is nearly $470 (I like round numbers), a pair of Seagate IronWolf Pro, 8 TB, Enterprise NAS Internal HDD (listed as often bought with it) add around $400, and we'll ignore the option to add SSD storage. Set in a RAID I array, and if I understand correctly, you'll have 8 TB storage that is mirrored to a backup. You could add 2 more for another $400 and have 16 TB storage.

So, $900 for 8 TB storage of $1,300 for 16 TB storage that you can access anywhere you can get online, and most of this system ought to last you 2 or maybe 3 computer systems' lifespans I'm guessing? And can serve as a backup and media hub for a range of devices?

2.) You buy a MacBook Pro with an 8 TB internal SSD. Very convenient, very fast, and yet...trapped inside this Mac, which you probably won't use over 8 years if that long. Doesn't have built-in redundancy. Not made to serve as a media hub for multiple devices (I'm not saying it can't be done). If the SSD fails, I believe that tends to brick your system (you gonna pay for extended Apple Care+?). When you buy your next Mac, plan to pay out another $2,400 for whatever the 'real big' internal SSD is then (maybe 12 TB?).

One last thing, and it can be a drawback or a positive (if you're inquisitive and like learning about things). I don't have a NAS but I'm NAS-curious, and the world of NAS is quite the rabbit hole. The big name with extensive support is Synology, but I've heard starting with 2025 models they lock you into buying their branded hard drives, which command a premium price (gee, that remind you of anybody?), so you want the 2024 and earlier. There are YouTube videos getting into the topic of a first NAS.

Option 3: Pick up an external SSD or two. I have a pair of 4TB Crucial X10 Pro SSDs I use with my MBP. They're small enough to fit into my bag without any issues and fast enough to store media I am working on/with. The total price for both was just under $500 after sales/discounts.
 
:( And I've tried endless times to tape an external hard drive to my laptop but it just never works out.

Option 3: Pick up an external SSD or two. I have a pair of 4TB Crucial X10 Pro SSDs I use with my MBP. They're small enough to fit into my bag without any issues and fast enough to store media I am working on/with. The total price for both was just under $500 after sales/discounts.
Yes, and particularly for mainly stationary desktop Macs (which can be notebooks mainly run in 'clam shell mode'), that is a strong option (and what I plan to do when space on my Mac Mini runs low). And what you describe is another option - put media libraries and large files on an external SSD and plug it in as needed when on the go.

That's not as convenient as having everything (MacOS, all app.s, files and media libraries) on one SSD for most people. Especially for MacBook users who often move their MacBook around.

It's like discussions about Thunderbolt external SSDs - whether to use for large files and media libraries only, or as the Startup Disc with everything on it (while ignoring the internal SSD), or something in between.

The best solution won't be the same for everybody. Glad we have choices. Wish competitively priced internal storage was one of them...
 
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