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Its a very simply proceedure. One Apple has done over and over now. Make an anti-consumer change and keep the mindset that it is for the consumer's own good. Then wait. Two years later and 90% of people will have just accepted it and moved on.

Not me though. Screw Facebook messenger. Won't be using it again until it is one App.

Regardless, when companies act like this they sabotage themselves, the minute something better comes along they'll go down in flames. And I can't wait to watch.

Facebook's advertising model is deeply flawed. When paying to promote a page you'll likely get new "likes" in developing countries who don't care about your page. They'll drive your reach and engagement numbers down, basically rendering the page useless. Rory Cellan-Jones had the same luck with Virtual Bagel: http://www.bbc.com/news/technology-18819338

The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged. http://www.washingtonpost.com/blogs/federal-eye/wp/2013/07/03/ig-report-state-department-spent-630000-to-increase-facebook-likes/

Veritasium demonstrated that the same thing is still happening now by creating Virtual Cat (http://www.facebook.com/MyVirtualCat). Surprised to discover something worse - false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again.

And it's possible to be a victim of fake likes without even advertising. Pages that end up on Facebook's "International Suggested Pages" are also easy targets for click-farms seeking to diversify their likes. http://tnw.co/NsflrC

Here's a great video on Facebook fraud
 
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