Because this is the internet and it's far easier than writing about ISOs, shutter, autofocus, optical zooms, and flash.
I do not believe so. Like I said, I own an iPhone and am content with it. But I am aware that there are devices in the market, available to me at this moment, that offer better hardware-based features. The selling point for me and many others are the limitless features that the software can provide. But I suppose before the App store someone would call me crazy for wishing a phone had tens of thousands of different capabilities all written and sold by the users of the phone. Alas how times have changed.
Phones are no longer just phones. If the previous statement were false then we would not have a need for the expensive phones on the market.