One issue with Sony is, what do you think of when you think of the brand? What picture comes to mind? And how does it make you feel about them? To me, it's all over the place. I always liked the company when I thought about televisions, video gear (both home gear like vcrs and dvd players,) consumer and pro camcorders, Playstations, the old Walkman brand, and even though I'm a Mac user, I always admired Sony's design concepts for pcs, especially their laptops in the otherwise generic Windows world.
Then there's the Sony who bought a major film studio/distributor and major record label. That identity has seemed more a corporate profit driven investment one rather than a creative manufacturer identity, and my feelings for that Sony have been ambivalent at best, negative at times. That side of Sony just makes me think of creative rights moguls, who usually profit greatly off of the creative output of artists rather than their own.
I was glad Sony rescued the old Minolta/Konica brand, even though both original companies have basically disappeared. Sony does have the resources to continue evolving that old photographic DNA into something more modern and capable of giving the old stalwarts, Nikon and Canon, some competition. But, I don't really think the survival of their photographic division as very important to the basic survival of Sony, so I'm fairly indifferent to their current brand. Maybe newer photographers can find some kind of emotional connection to Sony... but I doubt I will. It's not about "no love" for Sony--it's just there's no compelling reason to love them. It would be like loving Samsung or Mitsubishi... loving a huge industrial giant.
On the other hand, I'd love to see Pentax infused with similar backing, but I'm afraid Hoya might not have the deep pockets to maintain Pentax as seriously viable. If Pentax ever went away, that would be a sad day...
Then there's the Sony who bought a major film studio/distributor and major record label. That identity has seemed more a corporate profit driven investment one rather than a creative manufacturer identity, and my feelings for that Sony have been ambivalent at best, negative at times. That side of Sony just makes me think of creative rights moguls, who usually profit greatly off of the creative output of artists rather than their own.
I was glad Sony rescued the old Minolta/Konica brand, even though both original companies have basically disappeared. Sony does have the resources to continue evolving that old photographic DNA into something more modern and capable of giving the old stalwarts, Nikon and Canon, some competition. But, I don't really think the survival of their photographic division as very important to the basic survival of Sony, so I'm fairly indifferent to their current brand. Maybe newer photographers can find some kind of emotional connection to Sony... but I doubt I will. It's not about "no love" for Sony--it's just there's no compelling reason to love them. It would be like loving Samsung or Mitsubishi... loving a huge industrial giant.
On the other hand, I'd love to see Pentax infused with similar backing, but I'm afraid Hoya might not have the deep pockets to maintain Pentax as seriously viable. If Pentax ever went away, that would be a sad day...