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Le Big Mac

macrumors 68030
Jan 7, 2003
2,840
437
Washington, DC
The only way it would happens is if Microsoft go bankrupt and stop supporting all their software. (not going to happen ever)

And some other company would have bought up the code/rights/windows team anyway.

But the broader point is that MS won't go bankrupt until some time after windows/Ms is no longer broadly used.
 

gnasher729

Suspended
Nov 25, 2005
17,980
5,566
Hi i know that the amount of people using Mac os X has increase a bit over the last few years.

My question is... will mac os ever surpass the Microsoft os in terms of users. Or even if mac can't do it alone, with the growth in linux, will mac, linux and various other os's surpass the Microsoft os?

Both companies operate mostly in different markets.

Apple is far ahead in desktop, laptop and even server sales. Microsoft doesn't sell anything in these markets.

Microsoft is far ahead in operating system, general productivity software, and email-related software.

Apple is far ahead in music player and phone hardware. Microsoft is far ahead in high-end game consoles, while Apple has sold a shedload of low-end portable gaming devices.

Apple has just recently overtaken Microsoft in the mobile devices software market. Ouch, that hurts.

So you could ask two questions: Will Apple overtake Microsoft in revenue or profit? Could be, give it a few years. Will Apple overtake Microsoft in the one market where Microsoft has its biggest strength? Not for a long time.
 

xIGmanIx

macrumors 6502a
Dec 21, 2008
835
0
Dont think Apple will ever have such a large market share, but with on 10% it turns over $34 Billion a year as of 2009 with Nearly $6 billion profit.

Apples profit margin is up to 30% per machine the highest out of any computer company!!!! and rumoured 60% on the Iphone

Microsoft makes $50 per $1000 machine and apple makes $300 on a $1000 unit which is nearly 6 times what Microsoft makes!!!!! Why would Apple ever licence mac OSX to other Manufacturers and get Microsoft's returns

Microsoft's turnover with 80% market share is $60 Billion with about $10 billion profit

So Apple is actually doing very well!!!! i do think apple will overtake Microsoft in the next 5 years to become worth more than it.

About market share look what happened to GM!!! Apple is a niche like Gucci, BMW, Audi etc and wants to retain its brand image as a Quality premium Bran

microsoft doesn't make any computers
 

Scooterman1

macrumors 6502a
May 15, 2008
939
12
Houston, Tx
If Apple's technology is so great, then why can't they develop enough drivers to run on a PC (generic)?
If their Hardware is so great along with their OS, then why are they so afraid to release a PC version? If the hardware was so much better by itself, people that wanted to pay the extra money, still would? Wouldn't they?

If they did release the OS, then maybe they would have a chance of overtaking Microsoft's stronghold.
 

clevin

macrumors G3
Aug 6, 2006
9,095
1
how does apple as a hardware/software packaging company physically be able to produce amount of computers demanded by the market each year?

Silly, apple will never surpass MS's open mode. In that regard, Linux has more potential than Macs.
 

gunraidan

macrumors regular
Jul 10, 2009
176
0
Of course - good point.

Why don't Apple have a PC version of OS X?

Great way to get people to try (and love) the OS and then make the full move over to a Mac.

Because they make most of their money off of hardware sales.

WHo in their right mind would get Mac hardware if they can get the software to work in cheaper hardware? Thats like suggesting that BMW should give its technology to Toyota and expect people to buy BMW's - that just won't happen. Were Apple to take that route, it would introduce people to the Mac software, but it would not do anything to the hardware side of things becasue they are never introduced to it. People would just go "Mac OS - nice, my next computer is going to be the same system - the hardware is way overpriced though - I can get it cheaper from Dell".

Microsoft already dominates the OS market to such a high degree that competing on that level is just impractical - which is why Apple sells hardware - so that they have a distinctive business model that they can comptete with. You drop the hardware business and Microsoft can promptly kill you off because you are more vulnerable to the whims of other companies that MS has better relationships with. It has nothing to do with the qulaity of the software - it has to do with the nature of the market. Microsoft got to where they duid bnecasue of a market fluke - notice that nobody can replicate MS's business model and that MS tends to do poorly in markets where they do not have established control in a related sector.

Microsoft is so dominant due to the fact that there has never been a serious competitor for them. OS X is only available for Macs. Linux doesn't have a huge company behind it and is only marketed by nerds.

Microsoft's biggest fear is that "the next big advance" may leave them being irrelevant. They are right to think so.

The next big advance are portable media devices (iPod's, iPhones, Blackberry's, etc.)

THis defeats part of the purpose of having a Mac. Part of the reason OS X is so reliable and stable is because it is only used on very specific hardware. If it were open to all sort of hardware it would open up a pandora's box of problems with compatibility and stability that Apple has spent years avoiding and they have done it very successfully. If Apple were to open up their OS like that it would be a disaster.

That's a bunch of horse manure. Hackintosh's with similar specs run perfectly fine.
 

nullx86

macrumors 6502a
Jun 26, 2009
884
1
Wilmington/Jacksonville, NC
tl;dr

only way that Apple would have a larger share then Microsoft is if Apple released OS X for PC's and made the appropiate drivers, or If Microsoft keeps putting out more Operating systems like Vista/ Windows 7. If Apple were to drop all their products prices (computers, not accesories) by about $300, they would have a pretty good growth
 

OllyW

Moderator
Staff member
Oct 11, 2005
17,196
6,800
The Black Country, England
They have got a bit of work to do first....

OS Installed Base.gif

;)
 

DoFoT9

macrumors P6
Jun 11, 2007
17,586
100
London, United Kingdom
its funny that you bring this up OP. even steve jobs himself has said that apple does not target the mass market. he also said that apple would be nothing without microsoft (which is true). they have a great relationship.
 

lsvtecjohn3

macrumors 6502a
May 8, 2008
856
0
microsoft doesn't make any computers


You're right MS doesn't make any computers but every PC that's sold MS does make money off that, because they license out the windows.

As some other have said Apple is a hardware company, they make their money on selling there computers, not software. In the last eight years Apple market share has went from around 2% to almost 10% now. IMO if the economy turns around in the next five years OS X will be at 20%.
 

thegoldenmackid

macrumors 604
Dec 29, 2006
7,770
6
dallas, texas
You're right MS doesn't make any computers but every PC that's sold MS does make money off that, because they license out the windows.

As some other have said Apple is a hardware company, they make their money on selling there computers, not software. In the last eight years Apple market share has went from around 2% to almost 10% now. IMO if the economy turns around in the next five years OS X will be at 20%.

Microsoft doesn't make money on every, but most of them they do. I don't see Apple's marketshare jumping that much that quick.

Look at the profits Microsoft drag in, then look at the profits Apple drag in, then tell me as an American corporation which you would prefer :)
If I recall, Microsoft is not having great times with their current revenue streams. Microsoft is much larger corporation and makes a lot of money, Apple is smaller and does fine for themselves.
 

Pika

macrumors 68000
Oct 5, 2008
1,759
0
Japan
Apple is talking about its products. Microsoft is talking about its sales strategy. Apple talks about how its products work with its competitors' products. Microsoft talks about how they are going to beat a specific competitor by advertising products they don't manufacture or sell (computers).

Microsoft is talking like the underdog. With that sort of mentality, it won't be long before that becomes their public corporate image, and then a self-fulfilling prophecy.
 

elppa

macrumors 68040
Nov 26, 2003
3,233
151
I can see Apple having a bigger market cap than Microsoft and being a bigger company in the next few years. They already have a better cash position and zero debt.

Increasingly people are using mobile devices for their computing needs. Apple is quite well positioned in this area going forwards, whereas Microsoft still needs to work out how each of thier various parts of the puzzle should come together (Win Mobile, Zune, the Danger team etc.). When this is worked out, I wouldn't rule them out, although the clock is ticking. By then RIM and Apple could have it all pretty much sewn up.

In terms of Desktop market share, no, that market is gone. Apple will keep plugging away and as long as they keep the profitable stake they will be happy. I think they do need to put more time into Mac OS X though to ensure this is the case. I feel from 2001-2004 Apple were driving development far harder than 2004-present.

In terms of server, well Microsoft has some good products here, but it this area is more competitive than the Desktop. Apple, however, is not one of the players.
 

pdjudd

macrumors 601
Jun 19, 2007
4,037
65
Plymouth, MN
Market share? No. Jobs has already stated that Microsoft won that war years ago. Thats no longer their objective. They want to build quality hardware and software and makes lots of money doing so.

Apple isn’t going to get into the MS sized market share. Microsoft is too well entrenched and Apple’s business model counters what Microsoft’s business model is. Simply put, MS is willing to do what businesses demand where as Apple is content doing things their way.
 

pdjudd

macrumors 601
Jun 19, 2007
4,037
65
Plymouth, MN
Microsoft is so dominant due to the fact that there has never been a serious competitor for them. OS X is only available for Macs. Linux doesn't have a huge company behind it and is only marketed by nerds.

Your point? My post was addressing why Apple doesn’t sell their OS to other hardware vendors. The reason is because they are a hardware seller themselves. I was not addressing market share in any way shape or form. I was merely stating that given their business model - imitating Microsoft’s business model doesn’t make sense. You are bringing up a different issue. I was talking about business models, not market share.

Your post implies that Apple wants a dominant market position - Jobs has stated that MS won that war years ago and they are not interested in that.
 

0007776

Suspended
Jul 11, 2006
6,473
8,170
Somewhere
Of course - good point.

Why don't Apple have a PC version of OS X?

Great way to get people to try (and love) the OS and then make the full move over to a Mac.

Probably the main reason is that the last time they tried that back in the 90's they almost went bankrupt.
 

windywoo

macrumors 6502a
May 24, 2009
536
0
Probably the main reason is that the last time they tried that back in the 90's they almost went bankrupt.

But it wasn't because they licensed their OS. They were in bad financial shape before then. Currently they are in great financial shape and have more than just the Mac as a revenue stream. Since they have iPods and iPhones and possibly new iTablets they have greater flexibility.

I think they should have the balls to license OSX and let "the Mac experience" sell itself. If Apple's hardware truly is superior, and Macs really provide a "smooth integration of software and hardware" then people will still buy Mac because they are worth the extra, right? Or are they afraid to discover that people only buy Macs for OSX and are secretly dying for more powerful/cheaper hardware?
 

nicmacc

macrumors newbie
Jan 25, 2008
6
0
I think they should have the balls to license OSX and let "the Mac experience" sell itself. If Apple's hardware truly is superior, and Macs really provide a "smooth integration of software and hardware" then people will still buy Mac because they are worth the extra, right? Or are they afraid to discover that people only buy Macs for OSX and are secretly dying for more powerful/cheaper hardware?

Just poking a hole here...Apple currently advertise a smooth integration of software and hardware because they have full control over how both are used. Release OSX to the world and that argument would be void - the sheer number of possible PC configurations make that impossible. They cant integrate software and hardware if they have no control of what hardware is being used :)

OSX is a great selling point for its Macs. Release OSX to the PC market and yes, you'd make a decent amount of money selling the operating system, and the market share would rise. But the actual sales of its hardware would fall and Apple would lose money there.

If it were me, and i were running a company like Apple, i'd be much more interested in MAKING MONEY!!! than in looking more impressive on a pie chart :p
 

pdjudd

macrumors 601
Jun 19, 2007
4,037
65
Plymouth, MN
But it wasn't because they licensed their OS. They were in bad financial shape before then. Currently they are in great financial shape and have more than just the Mac as a revenue stream. Since they have iPods and iPhones and possibly new iTablets they have greater flexibility.

True, but their hardware business makes this business tactic very unwise - you don't enable any more competition than you have to by removing your advantages. OS X is Apple's advantage to sell hardware. They do this because otherwise they can't compete with other pure hardware vendors on their own.

The big reason it was such a failure was because they were trying to compete evenly with a company that was well entrenched and still is. While Microsoft's success can be ruled as a historic marketing fluke (hardware/software systems tend to be sold integrated together - See the video game market), they are too well entrenched to succeed by copying them. The market traditionally does not support that business method without cannibalizing another (in this case Apple hardware) and cometeitng against a behemoth like Microsoft without a competitive advantage (MS has beaten superior companies and solutions before). MS is just too big to attack directly.

Apple may have a better OS/widget, but in the PC hardware market that doesn't matter to people. MS can afford the race to the bottom approach that the PC industry supports because their money comes from other markets. They are not invested in hardware like Apple is. Apple is smart enough to know that MS is not a weakling.
 

gunraidan

macrumors regular
Jul 10, 2009
176
0
Your point?

My point is that Microsoft isn't some Godly invulnerable company. I agree what you listed are some strong reasons why they are so dominant, but the main reason they are is because there aren't any serious competitors.

Your post implies that Apple wants a dominant market position

No it doesn't. I never referred to OS X being the one that could challenge Microsoft.
 
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