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modul8tr

macrumors regular
Original poster
Jun 18, 2002
229
44
I know the Quicktake back in 1997 didn't succeed, but with the success of the iPhone and now the iPhone 4 (with its highly praised camera), I wonder if they see a camera as the next addition to the iOS family?


I know that if we asked Steve Jobs, his answer would be, "we already make a camera, it's called the iPhone."


So do you think Apple sees the iPhone as it? Or is there a way for them to make a bold entry into the camera market?


I see it as having a Retina Display on it the size of the iPhone or larger, an A4 (or better), iOS (+ sophisticated camera apps), and all the usual iPhone/Pad hardware including a 3G option.
 

SilentPanda

Moderator emeritus
Oct 8, 2002
9,992
31
The Bamboo Forest
Unless they go to make a DSLR I think an iPod Touch would suit them well for a camera. It's in the same price range as most point and shoots anyway. Not sure there's a point so long as they keep that device going.

If I gave you an iPod Touch with a camera on it and it only launched the camera/photos app it'd be a camera. It just happens to do more.
 

modul8tr

macrumors regular
Original poster
Jun 18, 2002
229
44
Unless they go to make a DSLR I think an iPod Touch would suit them well for a camera. It's in the same price range as most point and shoots anyway. Not sure there's a point so long as they keep that device going.

If I gave you an iPod Touch with a camera on it and it only launched the camera/photos app it'd be a camera. It just happens to do more.



Exactly, and I could see Apple viewing it this way. In which case we won't see a standalone point and shoot.


They'd have to go semi pro/pro.


So yes, I'm talking about a DSLR.
 

Stella

macrumors G3
Apr 21, 2003
8,883
6,477
Canada
I hope not. I don't think anyone wants to have Apple's finger in every pie, again. Apple tried that and failed miserably, including the digital camera.

Apple should stick to what its good at and stay focused. Let Canon, Nikon et al fight it out.


I know the Quicktake back in 1997 didn't succeed, but with the success of the iPhone and now the iPhone 4 (with its highly praised camera), I wonder if they see a camera as the next addition to the iOS family?


I know that if we asked Steve Jobs, his answer would be, "we already make a camera, it's called the iPhone."


So do you think Apple sees the iPhone as it? Or is there a way for them to make a bold entry into the camera market?


I see it as having a Retina Display on it the size of the iPhone or larger, an A4 (or better), iOS (+ sophisticated camera apps), and all the usual iPhone/Pad hardware including a 3G option.
 

JediZenMaster

Suspended
Mar 28, 2010
2,180
654
Seattle
I think Apple needs to stay away from Cameras and things this is what hurt them before trying to be all things to all people. And also that would upset the relationship apple has with it's partners.
 

afd

macrumors 65816
Apr 12, 2005
1,141
395
Scotland
I have a pentax D10 as a proper camera, my iPhone 4 is now my take everywhere point and shoot camera. So I suppose I agree with what the OP thought SJ would say. Apple already make a camera.
The Quicktake was the first digital camera I ever used, I quite liked it.
 

deconstruct60

macrumors G5
Mar 10, 2009
12,493
4,053
Exactly, and I could see Apple viewing it this way. In which case we won't see a standalone point and shoot.

It isn't just point-and-shoot. It is more so the usage inside that category. If the shots are largely less than 8 ft away and impulse then it works well because one important factor is that you have it with you most of the time.

However, the primary way to frame what taking a picture of with a iPod/iPhone is by moving forward/backward. Yeah there is some zoom and some depth of field adjustments but they are all minor because of limited space devoted to those functions.


So yes, I'm talking about a DSLR.

There is no software advantage Apple can use to leverage a difference. As long as DSLRs remain primarily focused on capturing the image (stills and/or video) rather than diddling with it with software inside the mechanism, there is little competitive advantage Apple can bring to the table.

If the device doesn't have a large software component then it is not going to be a major product. (Apple does mouse and other peripherals, but that is a sideline. )
 

talkingfuture

macrumors 65816
Dec 4, 2008
1,216
0
The back of beyond.
An apple camera would be great because lets face it the industrial design and interfaces of most cameras can be a bit of a mess, and quite confusing if you aren't too knowledgeable about all the terms. Imagine what Apple could do to make an SLR for the rest of us that made it easy and simple to take great photos and teaches you to operate the manual controls and get better.
 

APPLENEWBIE

macrumors 6502a
May 8, 2006
707
14
The high desert, USA
An apple camera would be great because lets face it the industrial design and interfaces of most cameras can be a bit of a mess, and quite confusing if you aren't too knowledgeable about all the terms. Imagine what Apple could do to make an SLR for the rest of us that made it easy and simple to take great photos and teaches you to operate the manual controls and get better.


I could envision apple rethinking the advanced compact camera. Something along the lines of a Canon G12, but smaller. Good glass, simpler but flexible controls, high performance in camera processing. built in GPS, built in wifi for social medial uploads. Using the Ios operating system. The iPhone, with it's crummy little lens and limited light gathering is an amazingly good camera, for what it is. I find that I usually leave my DSLR at home, because it is just too much bulk/weight to lug around. I think apple could advance the conversation...
 

KingCrimson

macrumors 65816
Mar 12, 2011
1,066
0
What's the point of Apple making a DSLR? Nikon reigns supreme there. There is simply no way Apple will make such a single-use device. It's not their MO.
 

Liquorpuki

macrumors 68020
Jun 18, 2009
2,286
8
City of Angels
Apple is usually good at staying away from markets it has no clue what it's doing in. That's actually one of its strengths.

It took them 4 years to realize using a physical button to snap a picture is easier than aiming your finger at a tiny oval on a touchscreen. I think it's safe to say they don't know cameras.
 

*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
What one is able to do with an iPhone 4 camera (plus some wonderful photo software on the App Store) is already hugely impressive. The camera and lens tech in these devices will only get better.

It already outdoes my Canon point and-shoot (from 2007) in several areas. The area that sill lags behind is zooming and in many cases night shots.

A standalone camera by Apple would be redundant.

The trend is device convergence, not dedicated devices.
 

AppleScruff1

macrumors G4
Feb 10, 2011
10,026
2,949
Knowing Apple it will only be able to use their lenses :rolleyes:.

And have a new memory card format that you can only buy from Apple and can only view the pics on an Apple product and it will cost more than a Canon 5D Mk II. But it will be magical. :D
 

KingCrimson

macrumors 65816
Mar 12, 2011
1,066
0
What one is able to do with an iPhone 4 camera (plus some wonderful photo software on the App Store) is already hugely impressive. The camera and lens tech in these devices will only get better.

It already outdoes my Canon point and-shoot (from 2007) in several areas. The area that sill lags behind is zooming and in many cases night shots.

A standalone camera by Apple would be redundant.

The trend is device convergence, not dedicated devices.

There is no convergence of a DSLR into an iOS device. Sorry, it's just not happening any time soon. Your fixation on portable computers is admirable, but the world does not revolve around them. In your myopic view, we wouldn't need a handheld medical scanner because it's single-use.
 

*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
There is no convergence of a DSLR into an iOS device. Sorry, it's just not happening any time soon. Your fixation on portable computers is admirable, but the world does not revolve around them. In your myopic view, we wouldn't need a handheld medical scanner because it's single-use.

No, DSLRs will not converge. Some Pro-level devices cost will cost too much to integrate into other devices, and you might lose some features along the way. Changing lenses would be impractical on a smartphone at this point. ;)

However, the tech in smartphones (including photography software) will put much more photographic power into the hands of everyday users. It's already happening. Take a look at Camera+, Hipstamatic, and especially some of the stuff you see on Instagram. Hell, I've taken some ridiculously impressive photos myself.

This isn't DSLR quality, but it's extremely impressive for what it is.

DSLRs are here to stay for the foreseeable future.

The point-and-shoot, however, is dying.
 
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Liquorpuki

macrumors 68020
Jun 18, 2009
2,286
8
City of Angels
Cmon man. As fun as Instagram is, applying a filter to an otherwise crappy photo is not shooting great photography.

That's like a person saying they can sing because they went out and bought an Autotune
 

*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
Cmon man. As fun as Instagram is, applying a filter to an otherwise crappy photo is not shooting great photography.

That's like a person saying they can sing because they went out and bought an Autotune

The photos you can take with an iPhone 4 are far from "crappy." Learn to use it right and you'll be surprised.
 

*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
I'm being given photography advice by someone who thinks Instagram makes him a real photographer

I'll take it with a grain of salt

Like I said, It's not DSLR, but it sure as hell gives my point-and-shoot a run for its money.

For what the iPhone 4 camera is, it's fairly impressive.

It's extremely empowering for us amateurs, and the kind of work that can be done with it is improving all the time.

So no, Apple won't make a standalone digital camera. Rapidly advancing tech in smartphones plus a robust developer community has the bases covered.
 

Rodimus Prime

macrumors G4
Oct 9, 2006
10,136
4
Like I said, It's not DSLR, but it sure as hell gives my point-and-shoot a run for its money.

For what the iPhone 4 camera is, it's fairly impressive.

It's extremely empowering for us amateurs, and the kind of work that can be done with it is improving all the time.

So no, Apple won't make a standalone digital camera. Rapidly advancing tech in smartphones plus a robust developer community has the bases covered.


My point and shoot from 2005ish takes better pictures than an iPhone4. Simple fact is a glass lenses and larger sensor with optical zoom beats the crap out of anything they can put in a phone.

End of the day no matter how you cut it the iPhone is a cell phone camera.
 
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