Now that Apple owns Shazam, do we think they'll remove the ads from the free iOS app? There aren't any ads in the free macOS app, so I'm hoping they strip them on iOS.
Who says it has to make money? Also, having ads in an app which Apple owns completely feels like it cheapens the experience, and we know how much they dislike any of their products appearing cheap.
Since when did Apple bow to shareholders? One of Apple’s most used services (iCloud) is free to use without ads after previously existing as a paid service. Okay there’s an upgrade scheme, but I’d imagine the vast majority of users are still using their initial 5GB allocation.
Shazam will drive revenue to iTunes & Apple Music or its technology will be integrated into those apps so no, it does not need to generate money independently once apple aquires it.
My guess is that advertisements will be removed and it will become much more efficient at driving revenue for Apple Music.