Apple typically doesn't state what has already been blatantly stated. They also shouldn't poke fun at another company who ran into the same issues they have. If they bring it up, it's because they will say something about how "they" are still learning how to make phones, which will make people assume that Apple fixed the exploding battery issue, even if they haven't.
There is a captilization technique they could use that scares people away from Android, but I've yet to see Apple be like that. Instead they focus on how iPhone is a much better experience.
Based on a training course I had to take, successful companies focus more in one of three areas.
Product (performance, design, and experience)
Customer Support
or Financials.
All three are important and a company would fail if they neglected any of these areas, so just because I associate a company with a specific area, it's just the area the company's primary focus is geared towards.
Apple is a company that is more concerned with the product. Sprint excels in customer support above any other carrier. Samsung focuses in on the financials.
Here are the facts to support my cause.
Apple has always tried to make the experience better, they hardly ever talk about their customer support, and the give a brief synopsis of their financials during the keynote. They developed the iPhone, the iPad, continuity between devices, seamlessly integrating MMS with a chat client, keeping all of their designs minimal so the focus is on the work, not the computer, and keeping the software in sync with the hardware and vice versa.
Sprint's reception map sucks, they know this, but in order to develop their customer base, they have to provide great support, and they do, it's way better than Verizon or AT&T.
Samsung is more worried about financials, not only do they make Phones, tablets, watches, VR, headphones, Samsung pay, TVs, home theater setups, wireless speakers, stereos, TV receivers, laptops (windows and chromebooks), printers, monitors, memory, hard drives, ssds, refrigerators, ranges, microwaves, dishwashers, dryers, vacuums, and other IoT stuff. Good God that is a lot of stuff. They are more concerned with just getting a high volume of products out in 20 different versions hoping that people will buy at least one, not really focusing in on how good it works now or over time. Unfortunately they cut back in financing for each of these products so they can have all these different versions and areas, which is why the products really don't turn out too hot. Samsung is good at a few things, but based on demand, you can tell where the money is going. TVs and memory used to be their big sellers, now it's SSDs and mobile devices.
I know I went off on a tangent, but it shows how much Apple cares about keeping the image of their products clean, they know if they tarnish their name by acting like Samsung, there wouldn't be a company. People buy Apple because people have faith that Apple will give them the better connected experience.
