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dasmb

macrumors 6502
Jul 12, 2007
418
457
It was a waste of power and resources just to “look good” to others.
It did not draw any more power than any laptop with a similar display. The glowing logo was just a hole in the back of the display panel with a plastic cover that leaked light from the backlight. This resulted in a generally imperceptible reduction in backlight performance around the center of the screen in the shape of a mac logo -- generally, but in certain circumstances you could definitely see it.

That's one issue with the glowing logo today -- backlights covered the entire screen, were always on and always at whatever you set as peak brightness. Displays were filters that would modify the amount of light that passed through. With microLED/OLED, there's no always-on backlight to leak light from. Every zone (or pixel, in the case of OLED) lights up independently of the others as needed to light the scene.

My Razer laptop features a glowing logo with an independent LED source to go with its gorgeous OLED display. Practically, it just makes the display bezel thicker, though not that much thicker. I turn the glowing logo off anyway, as I have no need to announce what computer I am using.
 
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sleeptodream

macrumors 6502
Aug 29, 2022
385
811
0% chance

Looked cool back then, but from todays perspective it just looks tacky.
They don’t need to bring it back exactly as it was, they can make it sleek and modern, see my previous post.

Tbh the mirrored Apple is looking dated at this point, it’s been 8 years… It’s a little “blingy” imo, very 2010s. If not lit maybe a color-matching piece of glass/acrylic for some depth, like on the back of the recent iMacs.

1722280500724.jpeg
 
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jlc1978

macrumors 603
Aug 14, 2009
5,870
4,848
Can we have the Touch Bar back? I mean nobody said the Touch Bar was bad per se, it was just that we wanted the function row back again as well. Why not have both?

Combine them - touchbar on back of screen...
 

cateye

macrumors 6502a
Oct 18, 2011
758
3,059
I kind of love how much I've touched a nerve here. Someone in this thread (or lurking in it) even threatened me on another message board where I use the same handle. Hilarious. But a useful example to point to of everything wrong and dismissible about Apple's marketing-driven brand cult. Unmoored children getting angry because someone has a different opinion about how intrusive brandmarks should be in our personal spaces is high comedy.

Do you think art has value? Any appreciation for whimsy? I enjoy things that light up, and that happiness is valuable to me. I also like colors. If I could buy a pink macbook, I would pay extra for it, because the enjoyment would be valuable to me.

As a working artist (quelle surprise!) yes, I think art can have emotional and intellectual value, among others benefits. But you bringing that up is a distraction. I was pretty clear earlier to say that people should like what they want to like but not to confuse that preference with quantitative value. That people keep hammering the same point tells me it's more about emotional compliance—People are upset that I don't reflect their preferences.

To which I say, keep digging.

Should all cars look like the Prius because it’s the optimal aerodynamic shape, and be only white to reduce a/c use? The colored paints add nothing of “value”, it’s just a waste of pigment, same as the Space Black and Midnight macbooks, right? Just adds cost with no tangible benefits, they should all be bare aluminum I suppose

Have you noticed how cars, particularly electric ones, are quickly reducing down to a more familiar set of shapes due to the aerodynamic advantages? I'm also old enough to remember when cars used to come in a hugely broader color palette than they do now: Silver, Black, White, Red, Blue. The marketplace clearly doesn't value the sort of panoply you argue for.

What *I* would prefer in my automobiles is immaterial, so appealing to my personal convictions is a waste of time. I already expressed how I feel about some (not all) of Apple's design choices. Again, that seems to be a real problem for some people.

It sounds to me like in your world the iMac G4 and G3 would have never existed, and that would be very sad imo

Let me feed your fantasy: I worked in IT when the bubble iMacs came out. We were primarily an Apple shop (publishing), any anything new from Apple was welcome, given what sad state the company was in. Their design, however, was an immense distraction. People getting all upset when they didn't get the color they wanted, and Apple requiring us, as a large volume buyer, to purchase in lots of all colors. Design as marketing cudgel.

Yet, I realize the design of the iMac was key to its success. It motivated people to think about Apple differently, beyond the "beige box." And you know why it did that? Because it was a marketing construct, just like the glowing Apple logo. Funny how Apple doesn't make plastic colored computers anymore, either. Shall we moan for their return as well? Because that's the thing about marketing: it's not about what you're doing, it's about what you do next. Pining for the past is a waste of time, because Apple knows it needs to move forward.
 

sleeptodream

macrumors 6502
Aug 29, 2022
385
811
I kind of love how much I've touched a nerve here. Someone in this thread (or lurking in it) even threatened me on another message board where I use the same handle. Hilarious. But a useful example to point to of everything wrong and dismissible about Apple's marketing-driven brand cult. Unmoored children getting angry because someone has a different opinion about how intrusive brandmarks should be in our personal spaces is high comedy.



As a working artist (quelle surprise!) yes, I think art can have emotional and intellectual value, among others benefits. But you bringing that up is a distraction. I was pretty clear earlier to say that people should like what they want to like but not to confuse that preference with quantitative value. That people keep hammering the same point tells me it's more about emotional compliance—People are upset that I don't reflect their preferences.

To which I say, keep digging.



Have you noticed how cars, particularly electric ones, are quickly reducing down to a more familiar set of shapes due to the aerodynamic advantages? I'm also old enough to remember when cars used to come in a hugely broader color palette than they do now: Silver, Black, White, Red, Blue. The marketplace clearly doesn't value the sort of panoply you argue for.

What *I* would prefer in my automobiles is immaterial, so appealing to my personal convictions is a waste of time. I already expressed how I feel about some (not all) of Apple's design choices. Again, that seems to be a real problem for some people.



Let me feed your fantasy: I worked in IT when the bubble iMacs came out. We were primarily an Apple shop (publishing), any anything new from Apple was welcome, given what sad state the company was in. Their design, however, was an immense distraction. People getting all upset when they didn't get the color they wanted, and Apple requiring us, as a large volume buyer, to purchase in lots of all colors. Design as marketing cudgel.

Yet, I realize the design of the iMac was key to its success. It motivated people to think about Apple differently, beyond the "beige box." And you know why it did that? Because it was a marketing construct, just like the glowing Apple logo. Funny how Apple doesn't make plastic colored computers anymore, either. Shall we moan for their return as well? Because that's the thing about marketing: it's not about what you're doing, it's about what you do next. Pining for the past is a waste of time, because Apple knows it needs to move forward.
Ha I wouldn’t think a company would even consider what color iMac they gave employees, except maybe execs, good on you guys for trying to appease them.

I’m not saying the glowing Apple needs to be exactly the same, but the same boring mirrored Apple is starting to look dated in the same way. See my other posts regarding some of the options I think they could use.

I think the design language from the iMac would be a good middle ground. It gives some contrast and depth at least, and would make their lineup look more cohesive.
 
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cateye

macrumors 6502a
Oct 18, 2011
758
3,059
I'm open to the idea of Apple flexing its considerable design chops to deliver objects with surprising forms, colors, and materials, and appreciate you framing the conversation that way, sleeptodream. There's a place for that, even if I don't always agree with it (I'd like to see those decisions rigorously attached to practicality—think like how titanium for iPhones improved rigidity and reduced weight).

But again, the Apple logo, whether light up, silvered, outlined, or whatever, is a brand/marketing construct with zero utility. Well, that's not totally true. It has utility to Apple, but there I'll go all spicy again, because I'm not interested in doing anything for Apple for free. They have enough of my money.

Ha I wouldn’t think a company would even consider what color iMac they gave employees, except maybe execs, good on you guys for trying to appease them.

haha. well, "try" being the operative word. It was a unique problem to have, to be sure.
 

Jumpthesnark

macrumors 65816
Apr 24, 2022
1,242
5,146
California
People getting all upset when they didn't get the color they wanted, and Apple requiring us, as a large volume buyer, to purchase in lots of all colors.

Funny, my boss just asked me which color I wanted. There didn't seem to be any issue with us being forced to buy in lots of all colors when we bought many of those gumdrop iMacs.
 
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cateye

macrumors 6502a
Oct 18, 2011
758
3,059
Funny, my boss just asked me which color I wanted. There didn't seem to be any issue with us being forced to buy in lots of all colors when we bought many of those gumdrop iMacs.

If you bought directly from Apple, you were eventually asked to buy the full set, as were resellers (depending on your volume; we bought hundreds at a time). If you bought from a reseller, obviously, you could get whatever color you wanted.
 

sleeptodream

macrumors 6502
Aug 29, 2022
385
811
Funny, my boss just asked me which color I wanted. There didn't seem to be any issue with us being forced to buy in lots of all colors when we bought many of those gumdrop iMacs.
Wow, so lucky! Those must have been good times.

Here I am stuck with an old Dell I can’t even change the wallpaper on because it’s so locked down by IT, just stuck with a terribly low-res corporate logo ha
 

varezhka

macrumors member
Jun 10, 2022
73
55
Let me feed your fantasy: I worked in IT when the bubble iMacs came out. We were primarily an Apple shop (publishing), any anything new from Apple was welcome, given what sad state the company was in. Their design, however, was an immense distraction. People getting all upset when they didn't get the color they wanted, and Apple requiring us, as a large volume buyer, to purchase in lots of all colors. Design as marketing cudgel.

Oof, that would've been a pain. My university department was fortunately all graphite with Power Mac G4 but I do recall the interdisciplinary student PC lounge was preschool colorful like the TV ads. Although it was the design first ergonomic nightmare that was the hockey puck mouse that had me truly write-off Mac as a tool for serious work. (In reality I used both because softwares were a lot less cross-platform back then.)
 
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jlc1978

macrumors 603
Aug 14, 2009
5,870
4,848
I was pretty clear earlier to say that people should like what they want to like but not to confuse that preference with quantitative value.

Great point. I like cool design and think there are some that are timeless like the e24 635CSi. But at the end of the day, if cool design doesn't get the job done then the tool is not practical. When I was working on a newspaper we had PowerPC Macs. Ugly beige but they got the job done at a good price point; and it sure beat the old days of bluelining, hours in the dark room, rubber cement and X-Acto cut and paste.

The best tome on design, IMHO, was "The Design of Everyday Things" by Don Norman.

"Tog on Interface" is a must read as well.
 

WilliApple

macrumors 6502a
Feb 19, 2022
984
1,427
Colorado
While I agree with you that it is iconic, I unfortunately don't think that it is feasible to have it because to me, it looks like a "toy" and "old apple". I personally like the black metallic Apple Logo better because it feels more premium. They supposedly removed it to make the displays thinner, which I think is a better use for portability.

There however have been rumors about Apple bringing it back with a new design, but we got this rumor back in 2022 and have heard nothing since.
 

dturner123

macrumors regular
Sep 13, 2016
135
220
It made me feel superior to everyone that had a PC in college. 😂 But I’ve gotten used to not having it.
 

16”

macrumors newbie
Feb 4, 2022
8
2
It was a waste of power and resources just to “look good” to others. Why on earth would I care what other people think? Their opinion is not the basis for my identity or value as a human being. I’m glad that glowing logo on the back is gone.. it was nothing more than a status symbol to begin with.
Waste of power hey? How many watts did it consume?
 

Jim Lahey

macrumors 68030
Apr 8, 2014
2,743
5,681
No. And honestly, while I once lamented its loss, I now see it as a relic from a bygone age. Albeit alongside fond recollections of hardware battery test buttons and gently pulsing sleep LEDs. In any event, with the advent of mini-LED and OLED, to resurrect it now would require an independent light source. Possible of course, but I can't imagine Cook would spend a dollar more than necessary on anything at all, much less something with dubious value.
 

Marbles1

macrumors 6502a
Nov 27, 2011
545
2,833
It suited the older colourful MacBooks, even up to the white and black macbooks but would look a bit out of place in modern ones.
 

Neofox

macrumors regular
Feb 1, 2024
106
149
It did not draw any more power than any laptop with a similar display. The glowing logo was just a hole in the back of the display panel with a plastic cover that leaked light from the backlight. This resulted in a generally imperceptible reduction in backlight performance around the center of the screen in the shape of a mac logo -- generally, but in certain circumstances you could definitely see it.

The opposite was also true, if there was a strong enough light source behind the screen (like the sun) you could even see the middle of the screen being brighter than the rest... it was a pretty dumb design.

That plus the fact that it was weakening the structure of the screen by cutting a hole in the middle of the frame to allow this "window"
 

Ctrlos

macrumors 65816
Sep 19, 2022
1,377
2,901
It would be better turned into a feature. For example it could function like the 'display' on the top of a Homepod allowing the use of Siri when the laptop is closed.
 
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