Because lots of publishing, reporting and advertising is done on Macs and some even on iPhones. Being useful for professional work is hardly depending on raw performance alone.
And as a goal, it was behind thin, light and silent. Performance was a low priority goal.
Indeed they are. If you wanted thin, light and silent with great battery live, you couldn't find anything better than a Mac. But if you wanted raw performance at any cost...
Let's not confuse who chose these constraints and gave us the best Macs money can buy. But they are Macs, they are not freaking RTX monsters. No wonder a brick like that beats an M1 at some performance metric.
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You just need to make up a new class and suddenly you're the best in it. So it all depends on who decides, what is or isn't a fair comparison. Does Apple's Neural Engine need to beat a Geforce RTX4090 to be considered viable for scientific work? Just make up your class!
I'm sure Apple's Neural Engine beats every Nvidia Geforce in performance per watt. But when did we change the goal from: "These folks need performance." to "Most performance per watt is enough." ?
Because it adds weight, mobility, silence and other convenience factors at the expense of delivering the maximum performance possible.
Nobody gave Apple thermal conditions, they designed them according to their priorities.
And who designed the chassis?
Geez, finally we have a CPU that runs cool and you complain that it doesn't run at the very edge of what's thermally possible for a given chassis! You should make up your mind what you really want, x86 or arm64.
But we want to crunch numbers, not heat the room. Customers like cool and silent, maximum heat dissipation was never Apple's goal. Just like raw performance.