Apple doesn"t chase market share. They build solid reliable products and don't cut corners.
Apple avoids competing primarily on price. There are plenty of solid reliable products that don’t cut corners that are commoditized, but product differentiation (perceived, superficial and actual) is a core part of apple still, it appears.
Since Apple is having trouble creating "the next iphone" product space, to create the new markets their shareholders expect, perhaps computers are a market they can grow in. I was thinking about the fact that Windows 10X doesn't run as many processes in the background in interest of battery life - so perhaps efficiency in design can allow for Apple to keep margins but be sufficiently competitive on price. (which is obviously exactly what they do on iphone)
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Android phones and tablets typically have plenty more RAM than Apples and they consistently get beaten for performance despite this.
Of course that has nothing to do with RISC vs CISC (since Android is RISC too) but primarily with streamlining due to the inherent advantage of supporting less hardware and i'm sure some Apple magic too of some type.
Battery powered devices are the justification Apple needed for welding the software and hardware together (since windows and linux handle the infinite amount of possible hardware configurations just fine these days and windows has really since mid XP. - personally on a non-portable i'd much rather have thousands of options using open standards with the rare (and typically obviously low cost part) easy enough to avoid
We might not see a "flood," but i'm i think there are lots of demand if Apple can deliver something competitive (combined with 75% of my professional software being browser/cloud based now)
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