I believe its the Panasonic Toughbook, not Toshiba.
And whyever would one want to rubberize the MBA of all things???
Because its a GREAT small PC but is otherwise somewhat fragile. If you have some desk job I can see wanting to leave it naked. But if you get out into dirty, industrialized areas....why WOULDNT you want the ability to protect it? Do you think laptops only exist in pristine offices? Just visit any construction site, oil/petroleum site, surveyor business, etc. and you'll see that laptops replaced slide rules a long, long time ago.
Ever sat your MBA down onto a piece of plywood lying across two sawhorses and covered with sand and grit and mortar, using it as your "desk" for the day? Trust me...you'll want something more than a thing plastic coating on it or that nice finish will be toast in mere hours. I go through a case of canned air every month as it is just blowing sawdust out of the ports and keyboard!
And the problem with Toughbooks are that they are super expensive and not very powerful. Plus they don't run OSX.
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