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Can someone tell me why colorists need something better than an XDR? Are films ever projected or watched on anything that even relatively matches the specs of the XDR let alone a reference monitor?

Not saying they don't, I seriously don't know. It just seems like overkill.
First, you certainly would want even/consistent contrast across the entire screen. Without this, you might darken areas that are actually just brighter due to blooming artifacts from local dimming. This rules out the XDR for many classes of work unless it can disable the local dimming.

Second, proper calibration throughout the entire chain is necessary to give the consumer at the end a fighting chance of looking at the correct image. If any part of the chain is off, it's basically not recoverable.

Third, displays are constantly advancing. A product produced today may be sold and resold many times in the future on ever improving display technology. So it behooves producers now to get it right, right now.

Fourth, 8K is being pushed ... and while I think it's wildly overkill, a 6K monitor clearly doesn't display 8K at 1:1.

Fifth, think of the variance in brightness you see in real life. Monitors today still don't come close to representing the brightness and contrast of sunlight streaming through your window next to a dark corner of your desk. At 1600 nits the XDR actually doesn't reach the peak localized brightness of top TV's today.

There are more reasons but that is enough for now.
 
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What high end tv can hit 1600? I have a current model Sony master series oled 77” that costs about $6k that only its 750 nits

Apparently Sony's FALD LED 8K Master series will hit almost 1700 nits, but that's a rare outside exception, so making it seem like the XDR is somehow falling short is a BIG stretch, but these guys here have been trying hard to find every reason to hate on it. Nothing new, same thing with Apple products since, oh, forever.
 
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They hyperbole isn't necessary, but it's never necessary with ANY marketing, and it's not like Apple is the only company who does marketing that way. It's EVERYBODY. That said, this monitor is packed with capabilities and features that currently no other monitor offers at this price point. Putting the pricey stand aside, the display itself is very competitively priced next to the few offerings (like the Asus and one or two other 4K displays) that are available.

Yeah, you certainly do need to put on your marketing filter when it comes to Apple presentations.

I think a fair point of comparison is to just look at the marketing pitch of Apple's competitors - I disagree strongly that 'everybody' does it in such a hyperbolic and misleading way. I work in advertising so maybe I just have a sensitivity to copywriting with such a fast and loose grasp on the facts.

Nobody else is making claims that they're inventing a whole new category of display ('XDR') or that it's the 'world's best pro display'.

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The first 32-inch Retina 6K display ever. Up to 1600 nits of brightness. An astonishing 1,000,000:1 contrast ratio and superwide viewing angle. Over a billion colours presented with exceptional accuracy. And dynamic range that transforms the professional workflow. Introducing Apple Pro Display XDR, the world’s best pro display.

XDR. Dynamic range to the extreme.
The contrast your eyes see between brightness and darkness is very challenging to reproduce in a display, leading to the development of High Dynamic Range (HDR). With breakthrough backlighting technology, Pro Display XDR takes brightness, contrast and colour to a new level. Far beyond HDR, it’s Extreme Dynamic Range (XDR).

Goes with the workflow.
Professionals require a lot from their displays. But each person has different needs. Resolution, reference modes, reliable calibration. Pro Display XDR has everything you need in a modern workflow, bringing a new level of efficiency to every production. It wasn’t just made for the pro workflow. It redefines it.

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The XM311K is a 31" true 4K resolution HDR and SDR reference master monitor equipped with professional 12Gbps SDI inputs. The XM311K qualifies as a Dolby Vision mastering monitor. A fullscreen peak luminance of 1,000cd/m2, support for both PQ and HLG EOTFs, multiple color gamut selections, and a contrast ratio of 1,000,000:1 make the XM311K ideal for a wide variety of demanding HDR workflows.

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The BVM-X300 30-inch* 4K OLED master monitor is the flagship model in Sony’s professional monitor line-up. This high performance TRIMASTER EL™ OLED monitor offers unparalleled black performance, colour reproduction, quick pixel response and industry-leading wide viewing angles. In addition, the BVM-X300 has an enhanced interface and features to support High Dynamic Range (HDR) live production, as well as a wide colour gamut conforming to DCI-P3 and most of the ITU-R BT.2020 standard*. By unleashing these superb features and qualities, this master monitor provides a powerful tool for a wide range of applications such as colour grading and QC (quality control) in the 4K production workflow.

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A professional 4096 x 2160 monitor equipped with HLG and the PQ gamma curve for editing HDR video content, as well as a wide color gamut for displaying vibrant images.

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Boost your creativity with the HP DreamColor Z27x G2 Studio Display. Designed for color professionals, this 27" diagonal Quad HD display has breakthrough HP DreamColor Technology, an expansive color gamut, built-in colorimeter, and workflow management tools.

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See your work in beautiful Ultra HD 4K resolution on our largest Dell UltraSharp monitor with PremierColour for exceptional colour accuracy and professional standards.

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ProArt Display PA32UCG produces 1600 nits peak brightness and an industry-leading 1000 nits of full-screen sustained brightness. This can deliver outstanding contrast between the deepest blacks and brightest whites.

ProArt Display PA32UCG incorporates the leading technology of mini LED backlight, which is packed in physically half smaller LEDs and 3 times greater density than the conventional to increases the granularity of brightness control.
ProArt Display PA32UCG offers individual backlight control of a whopping 1,152 zones with higher luminance and deeper darkness to deliver the best contrast and accurate reproduction of HDR contents.
 
Correct, and the XDR is at an angle, where the blooming is much more noticeable *and* they are literally picking a worst-case scenario. It's a set up to try and make the Apple look bad. Never mind that the Flanders also costs $35,000.

"at an angle" is exactly the problem im fighting. I thought I was imagining it but after using this for about a month I'm getting really frustrated trying to color balance consistently across images. I'm constantly dragging the work areas to the center of the screen (which kinda defeats the whole 30" giant size if you cant trust all of it right?)

Found a review ON APPLES SITE with a guy literally rolling his chair around to look at his work.

Pretty bad.
 
"at an angle" is exactly the problem im fighting. I thought I was imagining it but after using this for about a month I'm getting really frustrated trying to color balance consistently across images. I'm constantly dragging the work areas to the center of the screen (which kinda defeats the whole 30" giant size if you cant trust all of it right?)

Found a review ON APPLES SITE with a guy literally rolling his chair around to look at his work.

Pretty bad.

You're confusing my quote about *blooming* with off-axis color shift. I get the feeling that too many people are sitting way too close to their monitors. The optimal viewing distance for a larger screen like this is going to be 24" or more. A photo like you shared in that thread also really exaggerates the effect compared to the visual appearance--I've found that photos taken with my phone show a much stronger blue tone than I can see in person (no doubt a function of the sensitivity to the camera in those frequencies).

I have a 27" LG UltraFine on my desk as well as the ProDisplay XDR and if I tilt both the same way and get in close, I can see the XDR show an effect similar to the photo, but the LG shows a similar color shift, just with different colors--a warm almost yellowish to a colder more greenish hue. This is at its root a function of how LCD displays function, especially when you get in really close and view them off-axis. Because it's a larger screen, it will be much more noticeable on the XDR at the same distance at which other smaller screens seem to not show the effect.
 
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You're confusing my quote about *blooming* with off-axis color shift. I get the feeling that too many people are sitting way too close to their monitors. The optimal viewing distance for a larger screen like this is going to be 24" or more. A photo like you shared in that thread also really exaggerates the effect compared to the visual appearance--I've found that photos taken with my phone show a much stronger blue tone than I can see in person (no doubt a function of the sensitivity to the camera in those frequencies).

I have a 27" LG UltraFine on my desk as well as the ProDisplay XDR and if I tilt both the same way and get in close, I can see the XDR show an effect similar to the photo, but the LG shows a similar color shift, just with different colors--a warm almost yellowish to a colder more greenish hue. This is at its root a function of how LCD displays function, especially when you get in really close and view them off-axis. Because it's a larger screen, it will be much more noticeable on the XDR at the same distance at which other smaller screens seem to not show the effect.

I typically sit about 2 feet from my display which seems like a natural distance for any computer work station, and the color shift and brightness falloff is every but as noticeable as the images in that post. Frustrating for sure in a display touted as having a "superwide" viewing angle in all the apple promotions. Not much that can be done now unfortunately.
 
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