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iPhone lineup needs focus and refinement.

The lines are blurred too much between what's pro and what's not pro. Give the consumer iPhone the features of the current pro (lose the name, and lose the camera button gimmick). Name it "iPhone" with no numbers or sub-names, pleasing mini, normi and maxi users by selling a great phone in three sizes.

Produce a distinct, low budged phone for people with less money who want iOS.

Make an iPhone Ultra that's totally standout from the current iPhones with a battery like 75% bigger, large and very large screen options, physical camera controls that stick out of the side of the phone like the dial and buttons on an Apple Watch Ultra, with the camera system of the premium iPhones, with the addition of a magnetic lens location where users can add on a magnetic lens from any of the traditional lensmakers who wish to offer them. Filmmakers and professional field photographers could swap lenses depending on the shot.

Budget users choose budget iPhone (SE/Air). Consumers with money choose premium iPhone. Pros in the field choose Ultra.
You want Apple to drop the number of the iPhone model?…
Remember what happened when Apple called the then most recent iPad, the new iPad? I can’t even tell you which one it was because, duh. How would I.
Try explaining what phone you have to a support employee, or try to find cases and screen protectors without knowing what phone exactly you have.
We’ve been there, it’s stupid to drop the version number. I don’t understand why that’s still such a problem for some.

Who exactly is asking for a sticking-out-control thing on the iPhone? Most people want the phone to be flush on the back, yet here is a proposal to have something come out the side.

The magnetic lense attachments do sound interesting, but I fear those magnets woukd interfere too much with the OIS.
 
I personally like to have the latest tech and I used to be happy to change my phone every year because there was a lot of improvements on each generations but now you have to wait not even two but at least a good 3 generations gap for it to be meaningful
I'm thinking you're being generous giving it three generations to see something meaningful. I moved from an iPhone 7 to 15Pro, and aside from the camera improvement, loss of the touchid and breathing room with a bit more RAM, there wasn't much different. I think that seven year gap, the CPU performance increases are negligible, with RAM being the main benefactor of helping with load and render times. Maybe the gamechanger being magsafe and USB-C? NFC on both devices, iOS 15 to 17 showed very little difference.
 
You want Apple to drop the number of the iPhone model?…
Remember what happened when Apple called the then most recent iPad, the new iPad? I can’t even tell you which one it was because, duh. How would I.
Yes. Similar to this.

iPhone *should* come in three sizes with simpler marketing.png
 
I'm thinking you're being generous giving it three generations to see something meaningful. I moved from an iPhone 7 to 15Pro, and aside from the camera improvement, loss of the touchid and breathing room with a bit more RAM, there wasn't much different. I think that seven year gap, the CPU performance increases are negligible, with RAM being the main benefactor of helping with load and render times. Maybe the gamechanger being magsafe and USB-C? NFC on both devices, iOS 15 to 17 showed very little difference.
Did you notice a battery life improvement?
 
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iPhone 1 through the 6s, I agree some solid updates every year. The next jump after the 6s was the iPhone X. After that the iPhone 12 with 5g. After that the iPhone 14 with esat. After that the iPhone 16 with apple intelligence.
I agree on the 1 to 6s thing, but for reference as people tend to forget, the X was just two years after the 6s…
The 7 was also not to be underestimated, it was the first iPhone with:
1. certified water resistance,
2. a solid state Home Button,
3. stereo speakers,
4. optical image stabilisation (OIS) in the non-Plus iPhone,
5. a dual camera system with a telephoto lense in the Plus model,
6. courage, and probably some other features I can’t think of right now.

I also think the 15 (Pro) was a bigger jump than the 16 (Pro), because it had USB C, a „Pro“ chip with Apple Intelligence in mind, the action button and the periscope lens in the Max model before the 16 series.
 
Don't want/need a Pro, do want an always-on-display.

Skipped the 16 for this reason. Currently, the 15 Pro and 16 base are the same price here (Switzerland) from 3rd party shops.

If the 17 base has AOD then I'll buy it. If not, and the prices level out as they did this year then I'll buy a 16 Pro (as I have an 11 and I don't want to wait for the 18!).
 
There's literally nothing here of interest for me worthy of an upgrade when my iPhone 14 Pro works just fine. I refuse to keep adding to the e-waste pile of electronics just to be on the latest trends.
 
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I’ll wait for the next ‘mini’
I'd be happy if every 3-4 years a new mini came out. I'd upgrade to every mini then. I know not everyone likes small phones. Not everyone likes the giant ones either. Having small, medium, large, seems like a no-brainer to me. If one of the sizes doesn't sell so well, then just make it come out every few years rather than every year.
 
After a week with a 16, coming from an 8, I can tell you this: I'll wait for an iPhone without any silly "island".
I have a 13 mini and honestly forgot that iPhones these days come with a hole now ...aka "island"... the notch still bugs me - I think the hole would be an even more glaring design gaffe I would have to cope with. Unsure how or why the masses are okay with these "features" when they are mostly design bugs that Apple has spun to be a feature.
 
Apple ran out of ideas on how to squeeze every penny out of the customers so they returned to cheaper materials with higher prices... Gotta keep those margins...
 
The camera layout sounds atrocious ngl. I feel like the 3 lenses positioned how they currently are have become such a visual cue for the iPhone, ditching it would be silly. Plus, changing it seems meaningless, at least the regular iPhone 16's camera layout changes were to add spatial video (which is great news for the 2 people who actually use that).
 
When I saw how little the iPhone 16PM offered over my 14PM, I decided to wait another year to consider upgrading. The only temptation for me was the better zoom on the camera because the 3x zoom on the 14PM is a joke. But that’s definitely not enough for me to upgrade and I couldn’t care less about Apple Intelligence. So, we’ll see what Sept 2025 has to offer.
 
Right? They made such a big deal out of titanium and now they will use the material that non pro iPhones have for years? Doesn’t really make sense to me.
To be fair, it's MacRumors, not Apple, that's listing this as a "reason to wait".

They did make a big deal out of titanium, but it was only ever used in the Pros. Presumably that will continue.
 
When I saw how little the iPhone 16PM offered over my 14PM, I decided to wait another year to consider upgrading. The only temptation for me was the better zoom on the camera because the 3x zoom on the 14PM is a joke. But that’s definitely not enough for me to upgrade and I couldn’t care less about Apple Intelligence. So, we’ll see what Sept 2025 has to offer.
And if you have seen the technical videos on the 15 and 16 cameras/lenses, especially the zoom, you will know that both are inferior to the 14. Apple actually downgraded their photo hardware in those 2 cameras and it is noticeable enough even if you aren't doing these technical tests. These 2 videos explain it well, once you get past the fluff - the tests themselves are interesting. Apple has messed up the mid-range in the 15 Pro Max and 16 cameras by quite a bit. 1/2 a megapixel of resolution upscaled to to 12 is a bit of a mess. Anyway:


and


This isn't Apple-bashing btw. I'll never touch an Android for multiple reasons. I just don't like to see Apple skimping on camera updates and adding a default 50% sharpening to RAW files - and even still having so much software sharpening in the RAW when you turn it to 0 - they should not touch the RAW files and leave that up to the photographer to play with. By auto-sharpening them so much, they cause a lot of photo degradation and for a $1000+ Pro phone, that is unacceptable, IMO.
 
To be fair, it's MacRumors, not Apple, that's listing this as a "reason to wait".

They did make a big deal out of titanium, but it was only ever used in the Pros. Presumably that will continue.
The article says aluminium for all iPhone 17 models.
 
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Nice article. Thanks. Some things to add:

"48MP Telephoto Lens" => Lenses don't have megapixels....

48mp for the tele: many sources claim: pro and pro max, not just the pro max.
 
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