I don't know if the "Jobs" timing was entirely deliberate, but either way, the ad buy has far outlived any discussion about the film.
Ads show up about Mac Pro movie ads 8/16/2013
https://forums.macrumors.com/threads/1623890/
'Jobs' releases 8/16/2013
http://www.boxofficemojo.com/movies/?id=jobs.htm
Yeah that looks entirely like a coincidental event.
The ad buy isn't about promoting the film. The ad buy is about crafting Apple's image. The film and the ads are out in part driven by
https://forums.macrumors.com/threads/1649731/
If the death was a non issue there probably wouldn't be corporate wide internal memos on it.
The window for the ad buy is probably driven more so by the minimal lengths the theaters demand (for the breadth that Apple probably wanted) and by need to fill the gap until the new iPads and iPhones roll out to fill the vacuum in their absence. As I said we'll see once both the Mac Pro and iOS devices are both new which one Apple is going to spend ad dollars promoting.
Lots of folks do. All the kids who want to go to film school will get one if their parents can afford it. All the wealthy art schoolers.
My "few" was relative to folks period. What you are doing to finding select much smaller pools of folks and saying there is a higher percentage in those. It is a smaller pieces of already a small set. That amounts to few.
Not all art schoolers are wealthy. Not all film school parents are wealthy. Probably not even a majority.
Besides , in the "back to school" quarter Mac sales down -2.3%
https://www.macrumors.com/2013/10/0...ter-as-tablets-continue-to-eat-into-pc-sales/
You can spin that is primarily driven because there is a huge group all waiting on the new Mac Pro. Missing update on MBP is probably big contributor to that. However, additionally, far more likely that record school loan debt and marginal job market growth along with highly depressed school buying budgets result in folks being more frugal about what they buy. "Not sure we can afford it but it looks cool" probably doesn't fly so well in those contexts.
All the amateur creative content people who don't realize they're not even maxing out their iMacs and like to spend money and look cool.
They overspent on a iMac so will turn around and overspend even more on a Mac Pro ? "Oh snap, I'm not giving away enough of my money to Apple (who is swimming in money). I got to deplete my bank account even more. " Apple doesn't need to spend any advertising money trying to recruit folks with that mindset. That is just wasted money since they already are guzzling kool-aid.
Personally I don't think Apple spends alot of time trying to create products specifically for those people. Nor do they many folks to go "two levels higher" than their needs. The expectation would far more be that they either go "one level up" or move 1-2 levels up through BTO mods on the level they are actually targeted at ( e.g., Mac Mini with max memory and max SSD from Apple. ). Their focus is on user experience leading to additional product buys not user ogling leading to more user ogling.
And also, the people who really need them: the huge number of current Mac Pro users with 3-7 year old machines who are almost ready to update.
If Apple had been highly successful at growing the base over the last 3-4 years wouldn't have needed a radically new Mac Pro. A sizable fraction of those 4-7 year old machines are going to get replaced by 1-3 year old machines. Risk adverse and primarily focused on the rear-view-mirror folks aren't going to follow on the Mac Pro this iteration.