So we have a new logo for Formula One starting in 2018:
F1's marketing head Ellie Norman said the design of the logo was based on two cars going around a circuit and battling for the finish line.
This replaces the former one which had been in use for 23 years. The official decision is that the old logo was too complicated for digital advertising which is becoming more and more important not just to F1 but all brands (many of whom have also simplified their logos to adapt).
F1's marketing head Ellie Norman said the design of the logo was based on two cars going around a circuit and battling for the finish line.
This replaces the former one which had been in use for 23 years. The official decision is that the old logo was too complicated for digital advertising which is becoming more and more important not just to F1 but all brands (many of whom have also simplified their logos to adapt).