I think it stems from the old days when the white Apple logo glowed telling everyone that they had a Mac.I really don't get it why people want a logo on their product. I think it looks much more sophisticated without the logo and am happy they removed it. The display generates heat, that's also why the 32" Pro XDR display has the cheese grater on the back. It's not efficient to place all computer parts behind the display because thermal throttling happens much faster. I think there's something to say for black and white bezels. I love how these look with the colors, less tech-y and more friendly in a living room or public office. If they release darker computers black bezels would look better. But to each his own.
Then the newer Mac took the glowing logo away and replaced it with a shiny logo instead.
Now, this iMac has no logo which is disturbing to some.
I don't know why people obsess over color, bezels, logos, etc...
I buy the device for it's intent - computing - I already know it's a Mac so I don't need to show it off - especially a device that sits on a desk not taken around town like Macbook...
If I wanted an art piece to show off, I'd hang the iMac in a frame....