In all fairness you can’t exactly claim ”the human eye can’t tell the difference” in response to “I can easily see the difference”
and if the retina ppi Steve Jobs introduced on the iPhone 4 was truly sufficient for its intended viewing distance, then phones would still be that ppi, but they are not. (not to mention the screens got much larger, so by your own logic phone ppi should have gone down).
”imagine asking for an iPhone ppi from a 77” tv” is such a disingenuous comparison. A 77” tv is SEVEN times larger than an iPad, and viewed from a seat across a room. An iPad is held in your hand like a phone, maybe a couple inches further at most.
this iPad has the same ppi on paper as the very first ipad I got 13 years ago, and next to all my other devices, it shows. In fact even next to my rather ancient iPad Pro 9.7, this screen is in some ways a downgrade. Oled uses a different subpixel arrangement that effectively makes it lower resolution than an LED screen at the same ppi. I noticed it the moment I took this thing out of the box. Everything looks like a compressed jpg on this screen (I can’t help but wonder if they are running some software sharpening algorithms to try to compensate that are in fact making things even uglier, especially with text)
anyway, im sure there were tradeoffs to be made with thinness and to make the tandem oled work. I do appreciate it’s black levels and response time. But there are still downsides and tradeoffs, and i think it is fair to be honest about that. This screen is good in a lot of ways, but sharpness is something that could legitimately disappoint someone.
You misunderstand or misapply some fundamental concepts of display technology and human visual perception.
First, let’s address the claim about PPI (pixels per inch) on phones and your logical fallacy. The reason PPI has increased over time isn’t because the original PPI was insufficient for the intended viewing distance: the science is established there. It’s a function of evolving technology, consumer demand for even crisper displays as phone screen sizes increased while maintaining or improving visual sharpness and...
marketing. However, the diminishing returns in perceived sharpness as PPI increases beyond a certain threshold are well-documented. At normal viewing distances, the human eye cannot discern the difference between, say, 326 PPI (the original Retina display) and 400+ PPI on modern smartphones, especially when the devices are held at a typical viewing distance of about 10-12 inches. Beyond a certain point, increasing PPI on a phone is more about marketing than noticeable visual improvement.
And PPI is only one aspect of several things that have evolved to make screens better. They are brighter, with richer contrast and have even better viewing angles.
Now, let’s clarify the comparison with the 77” TV. You argue that comparing the PPI of a large TV to a phone is “disingenuous,” but this actually underscores the point about viewing distance and PPI. A 77” TV, when viewed from a typical living room distance of 8-10 feet, doesn’t need the same PPI as a phone or tablet held inches from your face because the angular resolution (the detail the human eye can resolve) changes with distance. As the distance increases, the need for a high PPI decreases because your eyes can’t distinguish the individual pixels. This is why TVs with lower PPI than phones can still deliver a such a good viewing experience.
Regarding the OLED screen you mentioned, it’s true that OLED panels often use different subpixel arrangements (like Pentile), which can result in a lower effective resolution compared to RGB LCD panels of the same PPI. However, the trade-offs with OLED—such as superior black levels, contrast, and response times—often outweigh these differences for most users. The perception of sharpness can be subjective, especially when comparing across different display technologies, and it’s possible that certain text rendering algorithms or software settings are contributing to your specific experience. I own the new 13" iPad Pro and I see the screen as excellent.
However, dismissing the entire display as being subpar because of these factors overlooks the broader context of how display technologies work and evolve. Display engineers balance a multitude of factors—battery life, brightness, colour accuracy, and manufacturing constraints... when designing screens, especially as they push the envelope with newer, more advanced technology like OLED.
Ultimately, while it’s valid to notice and critique the specific attributes of a screen, particularly if you’re very sensitive to these differences, it’s equally important to understand that not all users will have the same experience. The perceived difference in sharpness may be significant to you but that doesn't imply a majority of users. Your experience is real, but it’s not universal, and understanding the broader principles behind display technology might give a better context for why the trade-offs made in this particular design are valid for other users.