Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Will probably have an A17 or lower-cost variant for ray tracing and AV1 decoding.

Wi-fi 6E seems more likely, Apple isn't the quickest adopter of new wi-fi standards.
 
  • Like
Reactions: TheNewLou
Disagree. This whole "Pro" thing is getting out of hand and losing its meaning.

It does fit in with Apple's marketting approach, and Pro never really meant for professionals. People read too much into the Pro moniker.

Splitting all of your offerings into Pro and non pro can only go so far… Apple used to mostly make one device, and make it really really well. And people would pay a premium for it… not massive massive premium, but a premium.

Not everyone is willing to pay a premium but would buy at the right price point.

Apple, historically, has always segmented the market once a product is established. Even Jobs did, with the 4 quadrant model.

Having one device will result in compromises that make it too much for some and not enough for others.

When you start slicing and dicing certain categories of devices into regular and pro… i think the focus on making thebest devicegets a little lost. Apple TV is not a category where a Pro tier is even remotely appropriate.

I disagree, having a device at the top end that can run high quality games would open up Apple Arcade to a broader audience and be a good fit with Apple's push to grow services. It could also drive more development in games for Apple devices, which could benefit Mac users as well.

As for naming it, Pro may not be the best choice, but it's a good place holder differentiate the devices until a better name can be found.
 
Splitting all of your offerings into Pro and non pro can only go so far… Apple used to mostly make one device, and make it really really well. And people would pay a premium for it… not massive massive premium, but a premium.

When you start slicing and dicing certain categories of devices into regular and pro… i think the focus on making thebest devicegets a little lost. Apple TV is not a category where a Pro tier is even remotely appropriate.
And yet, Apple’s massive success began when they started creating tiers, with iPhone 6 and 6 Plus. Later iPhone 7 Plus featured an additional camera. 2017 brought 3 new offerings. The XR sold incredibly well, and so on until we’re here today and everyone seems to want the “Pro” (and mostly “Max) models that people like to crap on because of the branding.

People complain about Apple not offering options and being control freaks, then they complain about offering too many device options.

I think it’s great that people have options in terms of feature-set and price point. And much of that variety comes from selling older models (at least with iPhone). That’s not that difficult for people to understand. Having a regular iPhone and a Pro iPhone is no different than having a regular model (or what might have been called “consumer” model in the past), and a professional model.

I can see an obvious case for a normal Apple TV and then a beefed up one intended to support console-quality games. That is 100% reasonable. Don’t game? Save money!
 
It does fit in with Apple's marketting approach, and Pro never really meant for professionals. People read too much into the Pro moniker.



Not everyone is willing to pay a premium but would buy at the right price point.

Apple, historically, has always segmented the market once a product is established. Even Jobs did, with the 4 quadrant model.

Having one device will result in compromises that make it too much for some and not enough for others.



I disagree, having a device at the top end that can run high quality games would open up Apple Arcade to a broader audience and be a good fit with Apple's push to grow services. It could also drive more development in games for Apple devices, which could benefit Mac users as well.

As for naming it, Pro may not be the best choice, but it's a good place holder differentiate the devices until a better name can be found.
Thank you! My thoughts exactly (I had just replied with something along these lines, but really enjoyed your post as well). If there were only one offering in a product category, people would complain about that too. If there are options you don’t need…what do you care? Buy what you want.
 
  • Like
Reactions: Morod
Since I purchased an Amazon Firestick, I never use my ATV. The remote is such a mess, I can’t be bothered to even pick it up.
 
  • Like
Reactions: Fuzzball84
And yet, Apple’s massive success began when they started creating tiers, with iPhone 6 and 6 Plus. Later iPhone 7 Plus featured an additional camera. 2017 brought 3 new offerings. The XR sold incredibly well, and so on until we’re here today and everyone seems to want the “Pro” (and mostly “Max) models that people like to crap on because of the branding.

People complain about Apple not offering options and being control freaks, then they complain about offering too many device options.

I think it’s great that people have options in terms of feature-set and price point. And much of that variety comes from selling older models (at least with iPhone). That’s not that difficult for people to understand. Having a regular iPhone and a Pro iPhone is no different than having a regular model (or what might have been called “consumer” model in the past), and a professional model.

I can see an obvious case for a normal Apple TV and then a beefed up one intended to support console-quality games. That is 100% reasonable. Don’t game? Save money!
I find it extremely unlikely Apple will get into serious gaming anytime soon… for now i think they would target the middle ground for games… casual gamer with a few excellent exclusives or conversions.
 
  • Like
Reactions: nvmls
Honestly Ive only tried few other branded streaming devices. And only the Apple TV excels at this for my use. Between the faster UI, and being able to use either my phone, Ipad, or the included remote to control it. SEamlessly rent films. If you're not in the Apple Ecosystem then I can see this not being the greatest thing from this purpose. But if they really want to step it up I'd love to see a high end AVR with Apple TV built in. With audiophile components. Yeah that'd super niche, but it' already kind of is. Call that Apple TV 8K + AVR. Or since they're already selling monitors they could make an actual Apple Television using the Apple TV OS. That would probably a more marketable variant of the Apple TV product segment. While offering stand alone Apple TV's still.
 
  • Like
Reactions: centauratlas
I have three Apple TVs, but honestly only use them so that I can transmit latency free audio via Airplay to my homepods while watching movies. It's so nice to have the speakers near us, instead of 15 feet away on a wall (keeps kids from waking up). It's a real bummer that modern TVs can only receive Airplay signals, instead of being able to transmit Airplay to Homepods.

Outside of that, the Apple TV controller is way too tiny for bigger hands, the removal of optical audio, or any audio output for that matter was a punch in the gut to people like me who use high end audio gear. Also, it can't handle as many bluetooth connections as a phone, and so I can't enjoy Zwift cycling through my Apple TV because it can't handle the quantity of bluetooth sensors. If I had one wish, it woudl be for Apple to make Homepod Pro speakers equivalent to. QSC K12s, with a separate Airplay Subwoofer. Stereo Homepods are far from being loud enough to rock out to with multiple people over. They frankly just produce **lifestyle** volume. Magic memories come from speakers that can get blistering loud, so that your friends can lose themselves in the music. Sure, it's a niche market, but Apple could easily buy Soundboks, paint them white, and include AirPlay.
 
  • Like
Reactions: nvmls and HVDynamo
A17 Pro + game controllers + proper AAA games developed for the platform = winner.

I expect Apple Silicon as a whole to push Mac gaming forward significantly.

iOS can now also support bigger games.

All this is stacking up to being “real” gaming to the Apple ecosystem.

Oh, and support for proper controllers.
 
  • Like
Reactions: TheNewLou
Apple TV 2028 if ya all want options…

Apple TV
Apple TV Pro
Apple TV Pro Max

Disclaimer - not all features are available on Apple TV or Apple TV Pro. Exclusive games require Apple TV Pro or Apple TV Pro Max.

Apple TV 2029

Apple TV
Apple TV Pro
Apple TV Pro Maxi

Disclaimer - Apple TV Pro Max is no longer supported.
 
  • Like
  • Disagree
Reactions: jicon and NetMage
Great hardware, very limited OS.
I can't download BBC iPlayer in my country outside UK because my mother Apple said I'm a child and I shouldn't do it (of course I can't download it on iOS/iPadOS too, but I can download it on my Mac because Macs are for adults and you can do whatever you want), and I also can't use BBC iPlayer on Safari because it doesn't have Safari, so I can't use BBC iPlayer at all.
And I can't use Xbox Cloud too for the same reason: lack of Safari.
And Apple Arcade sucks, why people here still insists on it and thinks Apple will one day make it competitve?
 
It does fit in with Apple's marketting approach, and Pro never really meant for professionals.

C'mon now, really? The widely accepted definition for "Pro" is "Professional". Apple has obviously muddied that definition (AirPods Pro???) but "Pro never really meant for professionals" is just wrong.

An Apple TV Pro is senseless.


1697236904315.png

1697236928056.png
 
  • Like
  • Haha
Reactions: NetMage and Yvan256
It would be funny if they debut the M3 in the Apple TV just for the heck of it.

They should release M5 Apple TV Pro and people with M2 Macbook Pros, Mac Studio etc will go red in the face, puff up and explode.
 
Love this product. I want a built in soundbar, A17 Pro, throw in a controller why not. Make it a console style upgrade. Give devs an easy way to port games. Id much rather play games on my Sony 65" TV than a iPhone screen. The app store right now is pitiful.
  1. Buy a modest or better gaming PC. For about the price of an iPhone, you can buy a LOT of PC. There is still abundant competition for all of the parts there and PC margin is not ramping up towards double the hardware costs. Example: m.2 8TB for $750 instead of being a $2200 upgrade in a Mac. And we should still be able to recall Intel Mac RAM pricing from third parties vs. Silicon RAM upgrades ourselves.
  2. Within the PC, get a good gaming card from Nvidia.
  3. Install Moonlight app on AppleTV. This will basically link to the Nvidia GeForce card so you can "throw" PC games/screen to your TV and (probably) best audio system in the house.
  4. Game away
Bonus: you'll also have complete Windows for any "bootcamp" type needs vs. hoping ARM Windows emulation can cover all such bases.

Instead of waiting for AAA games to someday come to Apple hardware, you'll have them already... when they are fresh and popular vs. aging or vintage. ;)

I went the above way for full "old fashioned bootcamp" only to discover the gaming benefit via Moonlight app and I'm stunned how good that works. Existing AppleTVs become full gaming boxes NOW instead of the "someday" that keeps getting slung around but never seems to actually arrive.
 
Last edited:
I wonder why Apple didn't consider making a Stick, like Roku has. When I travel I would much rather take the Roku with me because it's just more convenient.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.