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$229 for USA, £199 for UK

Jobs said that the AppleTV was getting a price cu.. but what he forgot to say, the price cut was excluding UK :( punk!

At least drop it down to £169 and drop the 160gb price down too!

Hopefully, by the time the UK movie rentals come along - which is when I will probably buy the AppleTV - we will not only see a price drop but also HDD bumps too, to accommodate the HD rentals.

Come on Apple.. stop being greedy.. there's a fine line, and this keynote you seem to have started overstepping it.. (no uk appletv price cut, £13 iPod Touch update....)
 
If I lived in the uk, with the exchange rate being what it is, I would save up a bunch of money then by a plane ticket to the us to buy all my apple gear at once.
 
You guys forget, we get ripped off so much so Americans don;t have to pay the true cost of anything.

If America ever had to pay the real price for something then the country would shut down. Even before VAT or Sales Tax we get shafted. I don't mind paying a bit more because yes we are an island. But Apples tax to the rest of the world is starting to wear a little thin. Especially when the US gets price reductions and we either get nothing or a price increase to subsidize the American economy.
 
G4DP said:
You guys forget, we get ripped off so much so Americans don;t have to pay the true cost of anything.

If America ever had to pay the real price for something then the country would shut down. Even before VAT or Sales Tax we get shafted. I don't mind paying a bit more because yes we are an island. But Apples tax to the rest of the world is starting to wear a little thin. Especially when the US gets price reductions and we either get nothing or a price increase to subsidize the American economy.
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People really need to stop blaming just Apple for this. Every corporation does this Apple, Dell, GM, Toyota, etc etc etc etc. Take a trip to Brasil for a change and see how much it costs you for these goods. You'll happily go back to the UK and buy it at that price. Go to Japan and look for a low end Dell laptop, you'll fly right back to the UK and buy it there. Apple is not the only company doing this people they all do it and have been doing it for years.

For example I priced out a low end Dell laptop and I mean low end on Dell's Brazilian web site and it came out to almost $3000 USD after conversion. This same exact laptop can be purchased on the Dell US site for $800 USD. Now where that $2200 goes IDK, but they have been doing it for years now and I don't like it.

I mean I am glad that I live in the US and don't have to pay these premiums but imagine what these people in these countries have to do to even get their hands on these goods. These are 3rd world countries if anything this stuff should cost less then the US and not more.
 
It's really getting beyond a joke nowadays.
I'd love for a reporter to ask someone high at Apple, straight out on video why we are always being charged more even after taxes.
It'd be fascinating to see what they come out with.

And yes, we know other companies do it, but this is an Apple forum.
 
I just wonder how many people Apple think they are going to catch out with this little scam.

Why bother buying a new :apple:TV for £199 when you can get one on eBay (i notice apple have none in the UK refurb store, wonder why? :rolleyes:) and wait for the software update in a few weeks??

At $229/£129 it's actually a good buy. Take out the HDD and put in a 500GB yourself and you're onto a serious winner!!
 
nando2323 said:
People really need to stop blaming just Apple for this. Every corporation does this Apple, Dell, GM, Toyota, etc etc etc etc. Take a trip to Brasil for a change and see how much it costs you for these goods. You'll happily go back to the UK and buy it at that price. Go to Japan and look for a low end Dell laptop, you'll fly right back to the UK and buy it there. Apple is not the only company doing this people they all do it and have been doing it for years.
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This however is simply cynical from Apple. We will blame Apple for this because at the moment they are the ones doing it and their premium is a lot higher than a lot of other companies in the UK! :mad:

But Apple were not content with that, no, they had to further it and announcea $70 price drop and not have it reflected here leaving the difference a joke! Almost twice the price for a device that does half as much.

This is not rip-off UK. We are used to the higher prices. This is completely out of line with even Apple's UK premium. Which as I mentioned before, is still higher than most other companies anyway.

This can not be defended. Apple will only listain when the EU gets involved like they had to for the iTunes pricing. Hopefully Apple are in the process of being investigated by the trading watchdogs and consumer groups for this insulting treatment. :mad:

I do like Apple but I cannot defend them here and the fact that dell and others do it does not mean Apple or any other company should be allowed to get away with it. Since this is a Apple forum and we're tlaking about the Apple TV it's apple that is getting the blame in this case.
 
Yeah I noticed this too, it sticks out like a sore thumb.

I'm no fanboy, but I'm usually first in line to defend Apple and others over this issue because it's our government who're greedy: they are the ones adding tax, import duty etc etc. All American companies also add a small extra on (10% or so) to cover the higher cost of operating over here - mostly related to the same issue, tax. Hell look at the cost of transporting things within the country (borrowing a few points from James May): You pay value added tax on the car, the loan interest and the insurance, then pay your road tax to put it on the road, then fuel duty tax to drive it, and then value added tax on top of the fuel duty tax (making about 70% of the fuel cost combined), and if you wish to drive into the centre of London you also pay a congestion tax....

However this is a lot more than the usual Ripoff Britain effect. This is either a mistake, or an even bigger and better example of Apple's overcharging!
 
Damien said:
This however is simply cynical from Apple. We will blame Apple for this because at the moment they are the ones doing it and their premium is a lot higher than a lot of other companies in the UK! :mad:

But Apple were not content with that, no, they had to further it and announcea $70 price drop and not have it reflected here leaving the difference a joke! Almost twice the price for a device that does half as much.

This is not rip-off UK. We are used to the higher prices. This is completely out of line with even Apple's UK premium. Which as I mentioned before, is still higher than most other companies anyway.

This can not be defended. Apple will only listain when the EU gets involved like they had to for the iTunes pricing. Hopefully Apple are in the process of being investigated by the trading watchdogs and consumer groups for this insulting treatment. :mad:

I do like Apple but I cannot defend them here and the fact that dell and others do it does not mean Apple or any other company should be allowed to get away with it. Since this is a Apple forum and we're tlaking about the Apple TV it's apple that is getting the blame in this case.
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I understand your points and I understand that this is an Apple forum and all. But my point is that this type of thing goes on way beyond just Apple so I am sure there has to be a reason for these much higher prices.

Whether or not it exists to fill their bottom end, I do not know. Maybe it's like Cloudane said all that Fuel and VAT tax, and this and that, is what drives these prices way up.

But I think that the major fault is with the government's and laws, not the company. Maybe thats the fault here in the US, and that we give these companies so many tax breaks and incentives, and thats why the prices are way lower. Who knows I am no lawyer or economist so I really have no clue but that's just my "educated" guess.
 
nando2323 said:
But I think that the major fault is with the government's and laws, not the company. Maybe thats the fault here in the US, and that we give these companies so many tax breaks and incentives, and thats why the prices are way lower. Who knows I am no lawyer or economist so I really have no clue but that's just my "educated" guess.
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Taxes etc. are irrelevant here: the Apple TV's UK price (pre-Macworld) was what it was, whatever the reasons for that. The issue is that they announced a price drop at Macworld which has not been implemented in the UK. If they can afford to drop the US price by a certain % they can afford to drop it here by that %, no?
 
alFR said:
Taxes etc. are irrelevant here: the Apple TV's UK price (pre-Macworld) was what it was, whatever the reasons for that. The issue is that they announced a price drop at Macworld which has not been implemented in the UK. If they can afford to drop the US price by a certain % they can afford to drop it here by that %, no?
Click to expand...

Again I do not know their reasoning behind it. Maybe on these products the taxes and such are so high in all these other countries, and that's what causes these prices to be way higher, and price drops to not affect them because their cost margin is already really slim. Again I don't know this to be the factor it's just a guess.

But like I have said in every single post thus far, every company does it. Do I think its wrong?!? Yes I really think it's wrong, but it's just the fact and all companies do it. I do not know what is behind this and what causes these factors nor am I inclined to know.
 
alFR said:
The issue is that they announced a price drop at Macworld which has not been implemented in the UK. If they can afford to drop the US price by a certain % they can afford to drop it here by that %, no?
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They can afford to drop the US price because the rest of the World are subsidising the low prices in the US.
 
As I said it's easy to justify the "normal" price increase because of tax, import costs and the higher cost of living and operating a business here.

But this is more than that. IMO there's no reason there shouldn't be an equal percentage price drop other than either:

a) A mistake / temporary oversight
b) Pure greed, or
c) Waiting til it can be subsidised by movie rentals like it is in the USA.

My bet's on 'c', although these days I wouldn't put 'b' past them.
 
Derwood said:
Does anyone know if there is any problem with purchasing a US :apple:TV and brining it back to the UK?

I have a friend who is heading to the US next week and I might get him to pick me one up. It's only a tiny bit more than £100 with the exchange rate as it is.

If it works over here without any need for hacks or anything drastic, that sounds like a bargain.

Cheers, Derwood
Click to expand...

Yes, it will work fine in the UK. I got one on honeymoon in New York. You just need to either chop off the plug and replace with a UK one or (like what I did) get a figure 8 cable with plug and use that instead of the one supplied. These cables are very common (usually used to power radio's, CD's etc) and can be picked up at most electrical shops.

Hope that helps.
 
The tax doesnt add that much, it would still be about £129 to £139 with tax. Instead it's £200
 
MacSA said:
They can afford to drop the US price because the rest of the World are subsidising the low prices in the US.
Click to expand...

Let's not even consider the fact that iTunes Movie Rentals are only available in the United States. I'm sure it's not possible that such rentals could be subsidizing some of the cost of Apple TV.

Or the fact that a larger selection of downloadable content is available in the United States.

This is a "subscription revenue" product after all.
 
Mac. said:
We always get ripped off with any sort of electronics.

Really pisses me off.
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Me too. Lets rip off the UK people on anything and everything. Not to mention petrol! There is another forum I go on and US people complaining about the extortianate $3 a gallon they pay for petrol. I'd love to have that price here in the UK! Makes it $9.44 we pay for a gallon! lol
 
Thanks!

I looked first thing this morning and they didn't have any on there and thanks to you I now have a refurbished Apple TV coming in my direction! Thank you so much for making me take another look!

Much appreciated :D

Oh and £135 should be the new price anyway. Damn Apple!

- Chris
 
all gone!

Damn it apple! Either get more in the refurb store or lower the blimming price! We're alert to this little racket you've got going and no one's going to bite at this price!

I'm scouring eBay daily for any good buy-it-now deals.

I'm probably going to wait until we get movie rentals here in the UK (if we ever do - for some unfounded reason i've got a feeling it'll never happen in this country, the anti pirating police might put a stop on it?!)

Anybody fancy composing a polite, yet 'annoyed' email to Steve Jobs - I hear he answers such emails personally!

We might get the real reason behind the prices
 
same in NZ

Its the same situation here in New Zealand no price drop at all.

Its an even bigger croc of S**T when you think about how much the US dollar has fallen against most of the worlds currencies.

Wheras pre macworld it definitly wasnt worth its price (as no tv or movie downloads here), I was considering buying one when I heard about the price cut (so i can at least watch video podcasts and some of my ripped DVDs - copies of ones i own that is) but NO PRICECUT WHATSOEVER!!!

WTF!!!

Apple does it again.
 
to be fair it aint just Apple on this......we in the UK get ripped off over pretty much anything....look at our petrol prices compared to everywhere else in the rest of the world....the US pays around $3 a gallon (and they think that's high) where as we pay over £1 a litre!!!!!
 
I think we will see a price cut in the UK when they announce the rentals.

Makes for a bigger announcement at the time.....
 
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