$229 for USA, £199 for UK

[evansc6]

Go ask Warner, Universal, Sony...

The most likely scenario is that the 6 major movie houses have each chipped in circa $70 per Apple TV on the basis they will make is back over the first year.

Apple is likely to still be getting the gross price of US$299 in the states, it just comes from 2 different sources - the consumer US$229 and the studio's $70.

Which is why Apple is discounting anywhere other than in the US. i.e. once the Studio's get access to your rental monies, they start subsidising the cost of an Apple TV globally.

It took forever and a day for Apple to release iTunes Store in Australia, so I don't have my hopes up...

Don't even ask about when we'll even see an iPhone either!!!!!!!!

 

[nitschi]

Oh yeah, that's a topic I absolutely LOVE (...not!)

Let's take the "smallest" MBP: Here in Austria/Germany (i.e. Europe) we pay 1.899 EUR, that equals 2.746,86 USD (according to todays exchange rate)! What - the - FU..?! Exactly....

OK, the U.S. prices don't include VAT (approx. 15% AFAIR, please correct me if I'm wrong)... add those 15% and the actual price for the cheapest MBP in the US is approx. 2.299 USD. Yay, almost 500 $ difference for the SAME product. Thank you....

I absolutely DO understand that a company cannot adjust the prices to the daily changes in exchange rates, but this situation is just a LITTLE bit annoying...

 

[surferfromuk]

I love apple and I happily paid the 20 touch app update fee but I won't buy one of these until it hits 149ukp

 

[FreeState]

OK, the U.S. prices don't include VAT (approx. 15% AFAIR, please correct me if I'm wrong).(

Sales tax is a lot less in the US. If you live in the state of Oregon, Montana, or Delaware for example there is no sales tax at all. Each state charges its own amount, and possibly county and city as well - there is no federal sales tax. The highest sales tax is around 8.5%, with most states at about 6%.

http://en.wikipedia.org/wiki/Sales_taxes_in_the_United_States

 

[fluidedge]

listen, we know all about the usual price differences and sales tax and everything - thats nothing new.

The discussion here is about the abnormal price difference between the uk and us versions of the AppleTV.

I for one think that when (if...) the UK gets movie rentals, the price of the box will drop. Well it better had, else i'm not buying one. Not for £199, for £139 maybe.