Good news Davieis!
I went downtown today and checked an iMac 27" in the store and it had exactly the same effect as mine. Disappointing.
I asked another Mac retailer in my town to check their demo machine and he reported that it also had the same issue.
I have attached a file with this post called "greycheck.jpg". Download it, open it in Preview and start Slideshow to put it up in full size. Compare the upper and the lower grey bars - do they have the same tone? On my screen the upper one looks ok and the lower one is yellow. Much warmer tone. If I try to calibrate so that the lower grey bar looks ok then the upper grey bar looks purple/blueish (of course).
I will ask for mine to be repaired or replaced and we'll see if I get another one with the same issue.
"Now with the ultimate display"
/ j