'28 Years Later' to Be First Blockbuster Movie Shot on iPhone

[baryon]

It's not that surprising that this can be done anymore, with access to ProRes and a log profile, the ability to record externally and to control the phone remotely, it would be quite like shooting with a regular camera. Of course the sensor is much smaller, but that alone is not necessarily a problem if your workflow allows for that. Everything else can be worked around and in the end what you have is a modern sensor with few limitations.

Of course there's absolutely no good reason to shoot a movie with an iPhone unless you want to use it as a hidden camera or something. It's purely for marketing. When rigging it up like they did, using any normal camera, even something like a BlackMagic Micro Cinema Camera that lets you actually mount a lens would be much more practical. It's just so they can say it was shot on an iPhone.

 

[timborama]

Might as shoot it on a GoPro, save themselves $1000.

 

[aevan]

Yeah that's what I'm not understanding here. There's so much expensive equipment involved that I literally can't fathom why you'd want to then force that into a comparatively tiny sensor compared to what's available in dedicated equipment...

I'm guessing that Apple wants to be able to say "Oh you know that blockbuster? Filmed using the same device you can have in your pocket plus about $100,000 of lenses and other **** attached to it so that it no longer fits in even your largest backpack!", and have paid handsomely for the opportunity here.

Why the cynicism? It’s a cool thing and just the fact that it’s possible, additional equipment or not, is a testament to how good iPhone camera is.

 

[antnythr]

Am I the only one that saw they’re making this into a trilogy?

 

[Jim Lahey]

I wonder how much Apple are paying for this pointless exercise?

Probably around $75m.

 

[frou]

Did they have to round up all the crew on day 1 to explain this gimmick and tell them not to complain about it?

 

[McWetty]

"Your cinematographer was so preoccupied with whether or not he could, he didn't stop to think if he should."

🤣

Came to type this exact thing. Was not disappointed to see it already posted.

 

[uacd]

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[darngooddesign]

…finally took them long enough.

Be funny if they released it in 2030.

 

[darngooddesign]

28 Days Later is also completely unavailable online. You can only watch it if you get the DVD or BluRay.

 

[koil]

Why the cynicism? It’s a cool thing and just the fact that it’s possible, additional equipment or not, is a testament to how good iPhone camera is.

Oh for sure. I'm by no means against progress or whatever, but just because an iPhone today can capture a better image than top end filmmaking equipment 50 years ago doesn't mean we should use it over the top end filmmaking equipment of today.

It's a cool experiment, which the original also was with its use of off-the-shelf camcorders, so in a way it makes sense I guess.

 

[n-evo]

28 Days Later is also completely unavailable online. You can only watch it if you get the DVD or BluRay.

I'm sure it'll come when 28 Years Later is released to streaming services.

 

[AlexJaye]

Thankfully they didn’t try to use an M4 iPad Pro… Apple would’ve bricked it mid-film!

 

[xbjllb]

I guess when the 10 millionth released porn vid shot on iPhones milestone was passed it became Hurray for Hollywood.

 

[SignalFi]

…finally took them long enough.

Yup, almost 28 years later…🧐

 

[maxfromdenmark]

How long does it take to lands on Apple TV+ after premiere in the movies? My guess is 28 days later. 😁😁

 

[turbineseaplane]

Yeah. Sure. Whatevs

Lol

All a PR stunt

 

[Silverado]

- Apple is paying for this. They get the publicity.
- The studio is getting paid. They get the money.
- Society/humanity watches an experiment and a milestone.

Win-win-win.

 

[lkrupp]

Computational photography is progressing at an astounding pace. Photography nerds said CCDs could never replace traditional film, then said smartphones could never replace DSLRs. When you watch a video of an ad hoc news conference do you hear the constant clicking of shutters anymore? No, you do not.

 

[mozumder]

There is one pirate website where you can stream it. I checked it out, movie turned to be cheapest arthouse "horror" cringe I had ever seen. I hope this one that they making won't be the same🤣

The original arthouse version was so good, much better than these over-produced Hollywood tripe. It's the best zombie movie ever made.

 

[mozumder]

- Apple is paying for this. They get the publicity.
- The studio is getting paid. They get the money.
- Society/humanity watches an experiment and a milestone.

Win-win-win.

I guess that means it'll be an Apple TV+ exclusive...

 

[d686546s]

By the sounds of it no one is expecting or claiming it will look like it's been shot on equipment you'd use to film a Hollywood blockbuster and not everything needs that aesthetic either.

I vividly remember the Hi8 footage to be the scariest and best parts of Blair Witch Project, for example. The look is part of the charm.

 

[needsomecoffee]

That is just a PR stand.
Tony Northrup recently broke down how bad an iPhone camera is compared to a professional camera. From a professional filmmaker's or photographer's standpoint with a big budget it does not make sense to use an iPhone, if you could afford a real camera.

Here is the video:

Ouch. Good message though re: Apple relying so much on marketing and gaslighting now. Like very much how he says he is a complete Apple fan boi, but is frustrated with the misleading marketing. To the video creator: VERY nice job. Kinda makes you wonder about all the over-the-top reviews Apple gets from other content creators re: iPhone camera.

 

[cupcakes2000]

Am I the only one that saw they’re making this into a trilogy?

I highly doubt it. It’s written right in the article.

 

[uacd]

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