Apple iPhone was the most revolutionary to me back in 2007-2008 when multi-touch, pinch to zoom, Cover Flow, jailbreaking, and App Store were still fresh to me. By 2010, Apple peaked with the evolutionary refined, iPhone 4 and more mature iOS4, and then lost the luster ever since.
The thing I wish Apple would do is at least change the external design every year or at least the back materials. I'm starting to think the "tock" years are better. I feel like the "s" versions are the better choices because you get the best of both worlds in exterior and interior. By making 5s look similar to 5, it was like a big middle finger to 5 owners that now have the WEAKER twin. The iPhone 5 design is maybe the 3rd best behind the original iPhone and 4/4s for pure aesthetics, so the 5s doesnt appeal to me visually. I think the Nexus 4 looks better even with a fragile glass back.
Other OEM's have much smaller capital but they at least try to change it up every year. Did the HTC One look like the One X flagship of last year? Did the Xperia Z look like the Xperia S? Even the Nexus phones look different every year.
Apple is just LAZY and wanting to save money. Apple has 100B cash and act lethargic when it comes to external design something they are highly praised for. Instead of another glass back on 4s, they could have changed it. Instead of another scruff-prone aluminum back on 5s, they could have changed it. Instead use ONE design every TWO years by them and then make the "tick" owners really ticked off when they have the weaker twin internally.
