The stock often goes down after announcements, nothing new there. On top of that pretty much the whole market is down this year. Seems like there isn't really much to base anything in particular on.
Stock does always react on announcements - if announcements let investors know or at least feel that there will be a future profit not yet priced-in the shares - then, they will go up.
If the announcements do not or are more or less disappointing or will result in less profits than priced-in, stock-prices will fall.
It is that simple.
I agree that there is a sort of saturation of the market concerning all competitors.
BUT: at the same time the competitors are not just arrived on apple´s level, they are going to surpass it.
Started with Samsung (they are announcing a really great Galaxy7) , now Huawei with its MateS (look for detailed infos! It´s worth it!) and other competitors are not bad either… don´t forget: with the iP6/6+ apple silently copied already its competitor Samsung´s Phablets...
Impossible for overpriced iPhones to hold their marketshare (other than by lower prices).
apple now is behind with nearly everything: Smartphones, skylake-notebooks, high-performant desktops, even TB3, 5k-Screens, and so on. They are behind most competitors in the future Streaming-market. In consequence, their profits from "classic" selling mp3-songs in their platform will melt down either. Amazon is world leader seller concerning ebooks and videos and will enter extremely aggressive in the Internet-TV-market and streaming as well.
And what is apple doing? They solder and glue their products to prevent their customers to upgrade - how stupid this is!
NO, they are losing on every battlefield at the moment. And there is no cavalry to save their lives - once their ammunition (gigantic financial reserves) have been consumed. it´s a little bit like the NOKIA-story… or HP, or IBM, or GM, … and even in apple´s own history it is a "déjà-vu"… now there is no Steve Jobs any more to save them with the right visions…
so: NO. it is not by accident that apple shares will go down step by step…
but have a look at Huawei´s stock: it´s shooting-up since 1-2 years..and does NOT react at all on the "market-situation"...
http://www.bloomberg.com/quote/002502:CH
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I just bought 10000 shares
Stock up while it's low.
never try to catch a falling knife...