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I think apple knew I had a gift card because The ipad pro went up the same amount my gift card was for.
 
I think the way to think about this is that A) they haven't really gotten rid of the 10.5 ipad yet, it's SAME price as yesterday. B) this is a BETTER ipad than that so it's 150$ more than the 10.5" ipad. C) +cellular is 150$ more than wifi, historically it was only 130$ more, so with the new radios (which includes wireless charing for the pencil) it's 20$ more than last years upgrade to wifi+cellular.

i think the screen, edge to edge, speed, thin-ness, usb-c charging port (faster charging), wireless pencil charging, faceid, are probably worth 150$ more than last years 10.5 model (Which was basically a 2nd gen chassis)
The screen is slightly bigger. Going edge-to-edge means the camera quality got worse and the headphone jack was removed. I think the iPad Pro 9.7” to Pro 10.5” was a more meaningful upgrade, and that only increased the cost by, what, $50? FaceID may be more expensive than Touch ID, but I don’t think that improves my experience unless I really want to use Animoji’s
 
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I have a 2nd Gen 12.9 with Cellular, plus pencil, Logitech slim combo kB/case, AppleCare, and ZAGG screen protector as my sole “PC”. For the resale loss, price increases of new stuff, and having to replace all the accessories and cables too... forget it. It’s not worth it. I upgraded my watch this year, but no iPhone/iPad for me. Sorry Apple, your pricing is truly forcing people to hold on to devices longer.
 
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Exactly. I have an iPhone, iPad pro, MacBook, Apple Watch. I'm staying with Apple because of the ecosystem integration, which cannot be beaten. But now Apple is increasing prices across the board. The price of the ecosystem might be too high. If I jump ship, I will drop Apple completely: replace my iPhone with an Android, the iPad/MacBook with a surface pro, and the Watch with Fitbit. Still not there, but not far...

I think this is the real risk. I myself have been using Apple products since 2006, and for the first time this year built my own Windows PC. It is the first non-Apple product that I have purchased in over a decade simply because the cost made me take a peak over the fence. The Surface is getting better and better, and Android already has several options that compete very well against iPhone. I hate to say it, but if this is the trajectory, I may start unraveling my Apple ecosystem (that includes an iMac, 2 MacBook Pro's, 2 iPad Pros, 3 Apple TVs, 3 iPhone's). I really don't think Apple wants to lose a customer like myself and their practice of taking away relevant features, adding irrelevant features, and then charging more are really starting to make me think.

Same here. I built a Windows PC last year for the same reason. For the money I spent (just north of $4000) I got a totally sick 4K gaming PC with VR... top of the line i7, 1080 Ti GPU and dual NVMe SSD drives.

I did it because it took me about 3 seconds to realize spending that kind of money with Apple would get me a computer that was 50% slower with hardware that was top of the line 18-24 months ago.

As for my PC... it's been 18 months now and it still benchmarks in the top 3-4%.

I really like the Apple ecosystem (3 phones, 3 iPads, 3 ATV's) but Apple's greed may very well drive me back to Android. I'm already completely fine with Microsoft having both my PC and an XBox One X.
 
Spending; unbridled or not keeps the economy going. I'm still very aware of $1k+ iPhones, $600 Watches, and now iPad Pros. I might go for a Mac Mini cause it's been almost a decade since I upgraded. I think there will be a point when Apple's pricing starts effecting sales, but not sure when. I just got 4 open box Homepods for half price on ebay, so there are great used deals, far and between. iPad 64gb at the price? no. Isn't a trillion enough?
 
I think this is the real risk. I myself have been using Apple products since 2006, and for the first time this year built my own Windows PC. It is the first non-Apple product that I have purchased in over a decade simply because the cost made me take a peak over the fence. The Surface is getting better

Same here. Been using Apple products for years. Earlier this year I built a Linux machine... cost savings blew me away.

I just upgraded to the iPhone Xr and was planning to get the new 12.9" but I simply cannot reconcile the cost increase for the value. This year's iPad Pro (with all the accessories like the keyboard and pencil) is so much higher than last year's and for that I save a few ounces of weight and get Face ID (the A12X is awesome but nothing really stresses the A10X so it's hard to put a lot of value there right now).

Edit: I went to a Microsoft store a week ago and the Surface Pros looked fantastic. I find myself actually considering just ditching Apple because of these unwarranted price increases which we all know are only happening because unit sales are slowing and Apple still wants revenue. It's not a sustainable model; I hope they realize that.
 
I was waiting for that thread. I went through all others on Apple increasing its prices. After all the rant, everybody buy the new flavor of the month and swallow the price increase even making sense of it. If Apple knew there's a threshold, they wouldn't increase that much. Like a rubber band carefully stretched until it snaps back in your face.
 
Same here. Been using Apple products for years. Earlier this year I built a Linux machine... cost savings blew me away.

I just upgraded to the iPhone Xr and was planning to get the new 12.9" but I simply cannot reconcile the cost increase for the value. This year's iPad Pro (with all the accessories like the keyboard and pencil) is so much higher than last year's and for that I save a few ounces of weight and get Face ID (the A12X is awesome but nothing really stresses the A10X so it's hard to put a lot of value there right now).

Edit: I went to a Microsoft store a week ago and the Surface Pros looked fantastic. I find myself actually considering just ditching Apple because of these unwarranted price increases which we all know are only happening because unit sales are slowing and Apple still wants revenue. It's not a sustainable model; I hope they realize that.
A company raising prices because unit sales (demand) are slowing? That’s not how economics works.
 
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Apple may have shot themselves in the foot today. These prices may have reached an intolerable equilibrium of consumer resistance and ultimately abandonment.
That remains to be seen. Macrumors forum members make up an insignificant fractional percentage of Apple's market.
 
Apple may have shot themselves in the foot today. These prices may have reached an intolerable equilibrium of consumer resistance and ultimately abandonment.
Exactly I bought my iPhone XS upfront but like 90% of people I know obsorb the price with a contract. How many people take iPads on contract not many?
 
Why is the 11" iPad Pro $800? $150 for .5" more screen, a better processor, and Face ID?

It's weird the 10.5" iPad Pro is still $650 a year later.

I have the 2nd Gen 12.9 256 Cellular and it was $1029 when I bought it - it went to $1079 pretty quickly, but now it looks like $1299 for the same size and capacity - that's $220 more - with the same screen - tiny camera bump (4k @ 60fps)

That is a hike that will likely keep my unit is use for another six months or so until they go into the refurb store @ $1129.00 (est)
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I had no plans to upgrade this year having just bought the 12.9" 256GB LTE iPad Pro last year for $1029.99... but I gotta ask... is Apple on drugs?

It's $1299.99 this year for the same thing!!!!

$279 increase?

Exactly in the same spot as you - although they did a $50 bump after a few months on our units - actually $270 jump from early price, but what's $10 between friends
 
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I have the 2nd Gen 12.9 256 Cellular and it was $1029 when I bought it - it went to $1079 pretty quickly, but now it looks like $1299 for the same size and capacity - that's $220 more - with the same screen - tiny camera bump (4k @ 60fps)

That is a hike that will likely keep my unit is use for another six months or so until they go into the refurb store @ $1129.00 (est)
I was 100% going to purchase an 11" iPad Pro before the keynote. Definitely not at $800. Will now purchase a 10.5" iPad Pro new on sale somewhere at a savings of $200.
 
I love the new iPad Pro. But what is justifying the huge price jump.

Heck the LTE 64GB model is $999

My 2016 LTE iPad Pro 9.7" model costs
$529 bucks on Sprint over 24 months.

Just gonna buy the base WiFi model.
[doublepost=1540951747][/doublepost]It seems this is the new Apple that feels that it can justify price gouging it’s loyal customer base.

This started with the new MacBook Pros in 2016. Then the rediculous priced iPhone X and now everything is more. Mac Mini, IPhone XS And IPhone Excess Max. $1500 for a phone. I bought it but I regret it.

Now every IPad Pro is more. Keyboard is more. Pencil is more. I guess they will only learn when people stop buying.
 
Ouch on Pros even before today’s new Pro prices. I find the regulars iPads more than adequate. Waiting to see if edgeless, non-home button versions filter down to the next generation regular iPads, and at much more reasonable prices.

Is removing the Home button, thus reducing the bezel size (where you actually grip the tablet) really desirable?
 
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Is removing the Home button, thus reducing the bezel size (where you actually grip the tablet) really desirable?

I agree. One can make a case for the value of the home button too. But I see the home button as just another mechanical function that can fail, and they do from what I see on the forum here.
 
I love the new iPad Pro. But what is justifying the huge price jump.

Heck the LTE 64GB model is $999

My 2016 LTE iPad Pro 9.7" model costs
$529 bucks on Sprint over 24 months.

Just gonna buy the base WiFi model.
Charge what the market can bear...#1 rule of marketing. When Apple introduces a new product like a kick ass tablet, they're going to fill their pockets with all the early adopter money they can get. Trust me, these new iPads will sell like hot cakes for full retail, and when sales finally die down, places like Best Buy and Amazon and Costco and B&H will knock $100 off to bring sales back up. But the easy money is the sales Apple will get the first few weeks these tablets are available.
 
Actually i think apples pricing strategy has shifted to a discount model. Apple devices are much more aggressively discounted throught its life now. Start with a high price and capture everyone at their comfort price points.
 
Spending; unbridled or not keeps the economy going. I'm still very aware of $1k+ iPhones, $600 Watches, and now iPad Pros. I might go for a Mac Mini cause it's been almost a decade since I upgraded. I think there will be a point when Apple's pricing starts effecting sales, but not sure when. I just got 4 open box Homepods for half price on ebay, so there are great used deals, far and between. iPad 64gb at the price? no. Isn't a trillion enough?

WON'T SOMEONE THINK OF THE ECONOMY!? :p

That remains to be seen. Macrumors forum members make up an insignificant fractional percentage of Apple's market.

Maybe so, but don't you think that for every one of us, there's 100 others thinking the same things?

If the enthusiasts pissed, you've potentially got a problem.
 
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I was 100% going to purchase an 11" iPad Pro before the keynote. Definitely not at $800. Will now purchase a 10.5" iPad Pro new on sale somewhere at a savings of $200.

That's kind of where i'm at. I'm gonna be on the hunt for $450 price tag. My brother got his from Micro Center price match at that $450 price back in September.
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Charge what the market can bear...#1 rule of marketing. When Apple introduces a new product like a kick ass tablet, they're going to fill their pockets with all the early adopter money they can get. Trust me, these new iPads will sell like hot cakes for full retail, and when sales finally die down, places like Best Buy and Amazon and Costco and B&H will knock $100 off to bring sales back up. But the easy money is the sales Apple will get the first few weeks these tablets are available.

100%. People complain about price and are outraged, but enough people buy that Apple has no reason not to raise prices. Dates on Apple's site shows the 11" already slipped back to shipping on November 16th.
 
I was so ready to buy, but not at these prices! You would have to repurchase everything, that is ridiculous. If I do decide to buy it won’t be until Adorama or B&H has them on sale without tax.
 
There is literally nothing more on these iPads compared to last year's 10.5". The devs are already targeting iPad Air 2 level performance on their games and apps. Screen tech is the same. One cannot unlock the new iPads without looking so you have to have them bang in front of you face to unlock.

I hope these iPads support at least USB 3 transfer speeds now given that USB-C port is implemented. If it still is USB 2 speed, I would laugh at 512GB and 1TB suckers trying to transfer their data off it.

Increased prices point to only one thing -> Use your devices for longer time and control the urge to upgrade every year.

We have Air 2 and 10.5 in our home. None of the devices show that they are unusable. Air 2 is exactly the same as it was 4 years ago. It still is a wonderful little device which does almost everything a non-professional would do on his/her tablet.
 
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