It doesn’t need to cost 10x more for them to produce RAM for their RAM upgrade pricing to be reasonable. The competition is charging similar prices for similar RAM specs, and in several cases they’re charging more.In economics this is called a 'value added' process, meaning that what additional costs incurred to the manufacturer result in higher product value paid by the customer. It's like adding a slice of cheese to a hamburger for $.25 for a slice costing a nickel. We're all familiar with this. It's been proven multiple times that the cost of two 8 GB RAM chips is around $20 USD if we're being generous and rounding up. If Apple somehow screwed up their manufacturing to the point the RAM and SSD now costs them ~10x more to install and that cuts into their bottom line... I'm sure we can reasonably rule that out.
However Apple is not a discount computer brand... it's the gold standard nowadays. Therefore if you are paying so much for a top tier computer, the base specs should AT LEAST be on par with its competitors. I'm not against them adding a bit of value and profit over upgrades, but $200 for 8 GB more RAM is ruffling a lot of feathers. Few are complaining about the CPU or GPU being too expensive, the display, the body/keyboard... all of these tend to score the highest marks in consumer value ratings. It's those pesky RAM and SSD base stats that are universally criticized... items which used to be upgradable but now aren't.
You’re paying that much for all the hardware, not just the RAM spec. A $3000+ gold-plated computer with a Celeron and 4GB of RAM would still be worth that much due to the gold. All of the hardware combined dictates the value of a computer, not just the RAM spec…