I realize most peoples buy new one every year and for those that probably won't be a big problem but if reality these days is that battery life is only one year I think resale value will take a huge hit. Also as a side note, my iPad is barely 0,5 years old and battery life has already taken a huge hit. My iPhone X is under two months (actually since it has been replaced it is under 1 month) and it already has weak battery life... I guess if peoples are happy with that, this is what we'll get. Personally I've been buying these things for quality and long life time combined with long IOS support but the first two are not materializing anymore to me and last point became moot due to that. Why I want to pay huge premium for device that is practically usable for one year? Of course I like my phone to have Apple logo but seriously.
If I have understood correctly there are also batteries that are rated for 1000 charge cycles? I have understood that Apple Watch 3 has one. Just mentioning that because I've had AW3 for over a year and battery life is still exactly the same as the day I got it. No drop what so ever. I get easily 48 hours where battery hardly drops to around 40%, I can go even 72 hours without problems and still not even entering power saving mode. My point here is that maybe Apple could sell these 1000 charge cycle batteries as optional for new Phone for extra price.
I have a problem with this... I've owned Android, Samsung, Dell, many battery products over my life time. One reason why I, and others I know, buy Apple, is because of their battery longevity. I know family members that still have an Air 2 and it is going strong. I've religiously monitored battery life for my 6+, 6s+, and 8+. I've had several iPads in between there as well. My wife gets the same phone as I do and our results are near identical even though her usage is far heavier than mine. We've also had Macbook Airs for 3 years and now Pros for 7+ months. Our Macbook Airs after 3 years had 97%+ capacity.
Out of all those Apple products, I've only had a problem with a faulty battery once. My Samsung Note 3 lost 50% of its capacity in less than half a year. This is not perceived capacity, this is actual capacity. My Samsung Galaxy Tab Pro, Tab C, and Tab A tablets lots a lot of capacity (40%+). My Dell XPS 15 has already lost 10,000 mAh capacity after just a few months of ownership.
None of my Apple products have had these issues - in fact, even after 2 years of use and near 300 cycles, they are usually within a few % of the capacity they came with (I keep the recordings in an excel spreadsheet).
Your statements assume that batteries only last a year. They do not, they last much longer. My boss was sporting an iPhone 4s until a few years ago with over 86% of capacity left and almost 1700 cycles. My parents are still using their 6+ phones today.
Your statements automatically assume everyone else has the same experience as you do. They do not, that's why a lot of people buy Apple - it is a premium for superior software and hardware.
Hardly any Apple product is ever "practically usable for one year" .... hard to take your statements seriously with these outlandish wild statements.
There is a reason why I can sell back my Apple products after using them for around 40-50% of the value I paid for them...
One thing you and I share - is outrage over the fact that battery technology hasn't advanced as far as it should be. I think batteries should be way further than where they are right now. I don't really care about super thin ... I want to only charge a few times a week or less!
