A disappointed year for Apple fans

[maflynn]

they are and have been integrating technology in the fabric of our digital lives as opposed throwing refrigerators with wifi chips at its customers

Two points.
1. Shouldn't he have said as much then? I mean he's basically answering to people who interface with Apple's owners, and doing as such he should plainly communicate what apple's grand strategy is instead of trotting out the same tired excuse he's done for the past 4 years.

2. Isn't putting wifi chips in refrigerators integrating technology into the fabric of our digital lives? Seems like other companies are ahead of apple. While this seems like a veiled knock on Samsung (and I'll be honest I don't need or want my fridge emailing me), they're working hard at integrating technology into the fabric of our lives. Then there's companies like Google and Amazon that seem to be head of apple. Their digital assistants are more robust then Apple's Siri, and Apple's homekit has so far not taken off

 

[I7guy]

Two points.
1. Shouldn't he have said as much then? I mean he's basically answering to people who interface with Apple's owners, and doing as such he should plainly communicate what apple's grand strategy is instead of trotting out the same tired excuse he's done for the past 4 years.

2. Isn't putting wifi chips in refrigerators integrating technology into the fabric of our digital lives? Seems like other companies are ahead of apple. While this seems like a veiled knock on Samsung (and I'll be honest I don't need or want my fridge emailing me), they're working hard at integrating technology into the fabric of our lives. Then there's companies like Google and Amazon that seem to be head of apple. Their digital assistants are more robust then Apple's Siri, and Apple's homekit has so far not taken off

I'm not sure why cook is saying certain things and not saying others. He's a brilliant person and knows how to talk. I just don't know

As far as the theme of integrating technology, for me, a wifi chip in the refrigerator does not add value. When we go shopping my wife doesn't even use a shopping list and gets everything needed for the house. We go to multiple supermarkets to take advantage of sales.

I don't use digital assistants, there is something fairly annoying about all of them. I tried(played around) them all. (We have Alexa at work as an experiment, so I got to use that for a few days).