I genuinely don't understand the 15 second boast at all.
My white 3 year old crackbook w/ Intel 180gb SSD boots from power off -> firefox desktop in just over 15 seconds. That is hardly 'instant on'..
False advertising in my opinion.
Instant on is the new sleep wake time of under 1 second.
Whats a crackbook? Is that power button -> desktop or just kernel -> desktop?