I'll chime in here comparing Bose 700 to Apple AirPods Max. I've used Bose noise cancelling headphones since they first came out and have owned every model since. For a time they were the only game in town for excellent noise cancelling on airplanes, which is the only time I used them. You see, as we say on head-fi, "No highs, no lows. That's Bose." Noise cancelling was/is great, music not so much. But you know when I was spending half my life on airplanes that seemed an ok tradeoff. When I got the Bose 700 I found them improved musically, but still that signature muffled Bose sound. Boring, not especially musical to my ears. Plus that damned interface. Swipe up or down for volume -- half the time you are swiping on the wrong place and it doesn't work. Constant need to pair devices -- never seemed to hang onto them. Fussy controls. Even the noise cancelling -- you can in fact customize 11 different levels of noise cancelling. Really? Who needs that! They should be on full noise cancelling or transparency. That's it. Too many buttons, too many choices, frequent disconnects, poor phone quality. And I was constantly forgetting to turn them off, losing lots of battery in the process. As for the music -- well I've got a phenomenal B&W /Krell sound system, expensive Ultimate Ears custom in ear monitors, and Audeze titanium el-8 (featuring an in-line DAC) plus others as my full size cans. I'm a non-obsessive audiophile, if that's possible. Would I say the APM matches the Audeze for music quality ? Hell no!!!! Not even close. But they are infinitely better than the Bose. No contest. No comparison. Nada. The noise cancelling is better, the music quality phenomenal by comparison, and the interface is a dream. Pair automatically, and forget it. Take em off to turn them off, put em on to turn em on. Two simple buttons, that's it for controls. IMHO the price difference would be warranted simply by the build quality, or the music quality, or the interface. They fact that all three are part of the APM experience -- well, I think they are worth the price by a wide margin. They are just better on every level. And they still feature world class noise cancelling. Finally noise cancelling phones that are truly musical. Awesome!