The Air is all about confidence.
Confidence to know what exactly it is you need. What exactly it is you don't.
It's about understatement.
It's not a "hey look at all my hardware" kind of computer. "Look at all my ports, my storage space, my screen size and all my power."
It's about people who have thought precisely about their lifestyle, how they live it and are comfortable enough with that choice.
They are not the "might" kind of people. The I might need to use an extra port, or I might need some more storage or I might need more GHZ.
They are no stranger to making the hard choices and the tough calls and what is it that really matters. Not the I want everything in order to be happy kind.
They have thought their choices over and have come to terms with it. They know exactly what their life is, and what it demands from them - nothing more, nothing less.
My vote for post of the week! Here here!