I give it a 13% chance Apple will announce a new iMac in the next couple of weeks.
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Any rumors on a newer iMac?
- Thread starter VTGuy79
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"I give it a 13% chance Apple will announce a new iMac in the next couple of weeks."
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what, so you think rounding it up to 15% would be showing overconfidence ?
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what, so you think rounding it up to 15% would be showing overconfidence ?
I'm going to go with 12%. I have no idea what's actually going on, but it seems like a fun game.
My late-2011 i7 iMac was finally replaced with an i9 iMac in 2019, a bit beyond the 7-years I'd expected to get out of the former. Guess I run longer than expected! Ha!
However, with the advent of HDR for both stills and video I embraced this leap-forward in imaging technology with the purchase of several cameras that can produce such content over the past few years, and I'm ready for a new machine. Rec.2020/P3 HDR is my desired delivery platform for which my Panasonic S1's and GH6 create with ease. When the Pro Display XDR arrived for the deep-pocketed Studio/Mac Pro user I anticipated a follow-up to the 27" iMac with an XDR model or two in short order...I'm still, obviously, waiting.
There's a bottleneck that's been created in the marketplace, not only by Apple, in not providing HDR-capable displays to work with this digital materiel to HDR1000 specs. And, it's not just shooters like myself, there's the entire class of everyday iPhone users creating HEIF stills and HDR video content of their friends and family that can not be viewed and edited at the resolutions, brightness, wide gamut and dynamic range for which it was shot.
My anticipation has/had been that Apple would lead the pack in providing the missing puzzle piece with a 6K and 8K XDR iMac. It's what the market needs, not just for imagers and content creators, but for the masses of everyday users.
So, c'mon, Tim, your loyal user base has been waiting! 32"/6K and 42"/8K XDR iMacs have a growing line of excited customers!
Hmm... those little sensors in smartphones do not have the S/N to produce 10-bits per color. What is output by the smartphone is the result of a great deal of image processing of the raw capture.
Indeed, in digital photography the S/N has always been unable to meet what the data format could deliver. Canon, Nikon, whoever, always bragging about 12-bit depth but at least one of those bits were not really needed. At least until larger sensors in the recent years, which have improved.
The problem with HDR, besides it being misleading for a lot of consumer cameras, is that most TVs, most computer displays, really can't properly display the images. And frankly, when people watch TV they do so in settings with poor lighting conditions that inhibit appreciating the quality.
This may all change in 20 years, assuming people still buy TVs. By then it may be customary to have wall-sized OLED screens that are capable of true 10-bit color depth.
But for now: I doubt Apple can find a panel supplier to make a true HDR display at a cost that will be acceptable to Apple to put into an iMac. I maintain that the heart of the iMac, it's niche, is as an affordable device that plays to the aesthetics of the home or schoolroom.
I took the existence of the M2Pro Mac Mini as a signal from Apple that they have no interest right now in a high spec iMac. I might be wrong, of course, but as long as Apple sells the Mini with the M2Pro they do not see the need for a high-spec iMac.
The people with the best idea of 'what the market needs' are Apple. Subjective opinions from individuals on here are pretty meaningless. You might think you know what products would work, but those would be products that work for YOU, and not necessarily in the actual market. Looked at more objectively, and it's clear the market already has what it needs; consumer machines, semi-pro kit, and top end gear. iMac, Studio, Mac Pro. Apple will make what they know will sell; there might be twenty people on this forum clamouring for a particular type of thing, but Apple don't want to sell just twenty machines, they want to sell millions.
Well, I couldn't disagree more with the notion that any company knows better than its customer base as to what models it should provide. Sports cars exist because folks want sports cars, pick-up trucks to haul trailers around exist because folks want and need pick-up trucks. Smart companies try and ascertain what the market would like to purchase and then try and be the company that folks will shop at for those products...not the other way around.
Also, FWIW, I worked in "corporate" for over three decades and I can tell you from personal experience, one complaint/request was treated as a thousand. If there's a problem with the product or a desire for something new the bean-counters and the boss wants to know!
Well, I'm excited that not only has Apple started providing DolbyVision support going back to the iPhone 12 but, now ACES support with the new models! While it's still "early days" for sure with iPhone 15 Academy Color Encoding System (ACES) support, perhaps, soon, we'll finally get some solid information from Cupertino on just what the video specs are coming out of these phones!
For those interested in the bleeding edge, here's the evolving conversation over at ACESCentral...
iPhone 15 to have true log / ACES support - Discussions - Using ACES - Community - ACESCentral
iPhone 15 to have true log / ACES support
I just tried it and I get a perfect match between CST and Acestransform with applelog in regards to eotf also it works going back and forth as you did as a no-op. the gamut however seems to be different between the acestransform and CST suggesting that appleLog is not exactly rec2020? but its...
community.acescentral.com
Apple have been around for a little while. They are moderately successful. I think they probably know what their customers want...
Sports cars exist because marketing teams sell people dreams. Very, very few people ever get to actually enjoy the true potential of the performance of a sports car. Most people would be lack the driving skills to be able to do so anyway. Sports cars are luxury goods. People buy luxury goods because they want things, not because they need them. It's all about desire. But in this case; my comments refer to individuals on fora such as this, who think they know better than Apple what all customers want; the reality is that only a very small number of people actually want a large iMac; the vast majority of computer sales are £1000 or less. So I understand it can be frustrating that Apple don't make exactly what YOU want but at the end of the day, it's not about YOU. That's my point. If Apple were to 'listen' to everyone on such fora, they'd be making hundreds of thousands of slightly different models to suit everyone. Now, your over three decades working in 'corporate' will tell you this, I'm sure.
Apple know what they're doing, I reckon. Just a hunch...
FWIW, dream-selling marketing departments are merely the front-face of a business, let us not confuse that with what's going on, er, upstairs. Sportcars exist because folks want 'em, plain and simple. Ford's Mustang's marketing division tries to sell you a dream so you don't buy their competitors model.
Looking at the, er, coincidence of Apple's decision to pull the 27" iMac from the lineup when the Studio launched tells me they knew it would be either DOA or a marginal performer against their own AIO. Three-years-on, they now have their answer, whatever user base that clamored for such a product (again, horse before the cart) has now bought their seats. And, they also know what their 27" iMac user decided...moved to a Studio, held out, purchased an MBP, left the ecosystem, etc..
There are risks to introducing a competing product in one's own lineup, and now Apple knows how to proceed with production of both lines. The 24" rainbow iMacs were deployed to maintain their K-12 educational institution base and provide a non-Studio-competing entry-level iMac presence in the lineup. However, the 27" Higher-Ed, business, artist, home enthusiast, etc. user that didn't "go Studio" needs to be addressed before too much of that user base bleeds out from aging hardware.
"Gurman" says, "late next year or 2025" for the larger iMac to replace those higher-end 27"-ers, methinks, sooner. Purchasing-decision clocks are ticking and Tim doesn't want to see their hard-earned AIO customers driviing home in Dells, Lenovos and HPs! Haw!
32"/6K XDR iMac for the win!
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But this is nothing more than your subjective opinion; you know no more about Apple's marketing decisions than anyone else who doesn't work in their marketing dept. So all this is mere speculation, with no grounding in actual fact.
A massive chunk of Apple's operations is marketing. So the marketing dept is as 'upstairs' as anyone else. They'll be the people doing all the market research, working out what their customers want etc. They'll have a pretty good idea of that. Whereas individuals on here won't. There are potentially many millions of customers for Apple, a few dozen or even hundred or so forum users won't constitute a consensus when it comes to what type of products Apple's market wants. Because many of those forum users will have fairly niche/unique use cases, that do not reflect the wider consumers.
And why do they want 'em?
If you really specifically want a 27" display on a Mac-based system, it is easily available, with many options. Ergo, not actually a big deal.
At this point I will offer for consideration the well known documentary by Adam Curtis, The Century of the Self :
LOVE Adam Curtis – his show with Massive Attack was a beautiful mind****. I don't always agree with his opinions, but the man nows how to edit and narrate, has switched seamlessly from «something akin to journalism» to art and he makes you google the stuff he come up with and makes you think/work on your own opions.
No - it’s pretty clear this event next week is going to feature new chips. Gurman has long claimed Apple has been working on an M3 24” iMac, and he is suggesting it is being released next week. All signs point to the m3 24 inch being unveiled on Monday. I doubt a M3 pro version is will be unveiled… those chips will be for MacBooks
Rumour has it that the new iMac will once again have an Apple logo on the front.
Will the Apple logo be in addition or replacing the Dell logo?Rumour has it that the new iMac will once again have an Apple logo on the front.