Well, you are correct in that there has been an impressive boost to battery life.
That aside, I am so underwhelmed. All this time they are supposed to have been developing AS macs, but all they've done is basically rebrand the existing iPad chips, and plop them straight into the existing 13" chassis. There also appears to be a 16GB RAM limit, and a 2 thunderbolt port limit. Again, underwhelming. All the effort appears to simply be in the software to make Big Sur compatible. Very little hardware development, and absolutely zero new industrial design. Completely underwhelming new next big thing. The only impressive thing they've achieved is a massive boost in battery life of low end Macs. Which brings me to the Mac Mini, which doesn't have a battery, so misses the best part, and due to the reduction if max RAM size, is actually a downgrade.
Here's what they could have done, and what I would have done if I was in charge of this $2T company:
- Actually work on a beefed up chip so they could simultaneously release both a low end M1, and a high end M1X (or whatever) that beats the top Intel 16" MBP chip in every way (I mean, that's what they are claiming will happen, so put up or shut up).
- Introduced a 14" chassis
- Introduced a 12" chassis
- Tweaked all of the 12, 14, 16" chassis with, at the very least, minor industrial design tweaks to make them look fresh and new
- Added the new iPhone 12 Pro colours: graphite, pacific blue, gold, silver to make it fresh and new, and matching across the product line just like they did with space grey.
- Reduced the bezels to at least what all the other top laptop manufacturers have, for crying out loud
- Given it a freaking decent camera, my god, how is that joke of a thing still there
- Gone hardcore with passive cooling to reduce the need for a fan to an absolute minimum whilst sustaining high power; in conjunction with super duper quiet fans.
All of that could have easily been done simultaneously. It would have blown everyone away with excitement, and blown the roof off the Apple stock price.
But no, what we have is a dribble from the end of a wet sock, and the stock price hasn't budged.
That aside, I am so underwhelmed. All this time they are supposed to have been developing AS macs, but all they've done is basically rebrand the existing iPad chips, and plop them straight into the existing 13" chassis. There also appears to be a 16GB RAM limit, and a 2 thunderbolt port limit. Again, underwhelming. All the effort appears to simply be in the software to make Big Sur compatible. Very little hardware development, and absolutely zero new industrial design. Completely underwhelming new next big thing. The only impressive thing they've achieved is a massive boost in battery life of low end Macs. Which brings me to the Mac Mini, which doesn't have a battery, so misses the best part, and due to the reduction if max RAM size, is actually a downgrade.
Here's what they could have done, and what I would have done if I was in charge of this $2T company:
- Actually work on a beefed up chip so they could simultaneously release both a low end M1, and a high end M1X (or whatever) that beats the top Intel 16" MBP chip in every way (I mean, that's what they are claiming will happen, so put up or shut up).
- Introduced a 14" chassis
- Introduced a 12" chassis
- Tweaked all of the 12, 14, 16" chassis with, at the very least, minor industrial design tweaks to make them look fresh and new
- Added the new iPhone 12 Pro colours: graphite, pacific blue, gold, silver to make it fresh and new, and matching across the product line just like they did with space grey.
- Reduced the bezels to at least what all the other top laptop manufacturers have, for crying out loud
- Given it a freaking decent camera, my god, how is that joke of a thing still there
- Gone hardcore with passive cooling to reduce the need for a fan to an absolute minimum whilst sustaining high power; in conjunction with super duper quiet fans.
All of that could have easily been done simultaneously. It would have blown everyone away with excitement, and blown the roof off the Apple stock price.
But no, what we have is a dribble from the end of a wet sock, and the stock price hasn't budged.