During yesterday's announcement, I got fed up reading all the negative comments about what was being released. I for one felt they had exactly the right approach to this.
They've started with entry level machines, so we shouldn't be comparing to high end specs of the Intel options which are still available to order. We need to compare entry level Intel to entry level AS Macs. From my perspective..
- Entry level machines are typically bought on getting acceptable performance for the right price. They are less likely to be the power users. These new machines push battery life to new levels AND give a performance boost, both of which will appeal to this market.
- Whilst quicker Intel chips remain availablle if performance is your thing, you need to pay more dollar and accept a significant battery life drop.
- As the target market is not the Pro user, any compatibility issues with higher end 'pro' software can be worked on for the next 'x' months as things settle down, ready for the next phase of releases.
- Given the performance bump, the MB Air now becomes a feasible 2nd machine for those who can afford it. You have you max spec machine at home, but have the £999 MB Air as your travel machine that is good enough for being on the road.
If they'd gone the performance route first, I can only imagine the negative comments where people say they have good speed, but no App compatibility.
For me, they did it right. They can learn valuable lessons with the lower end machines so that when they get to the high end stuff, there is less pain to be had.
Thoughts?
Don't agree, but us Apple users have always been fodder for the profit margin. And with tonights 10/11/2020 update candidate 2.11.0.1 blowing up people's systems all over and sending them to a recovery disk they don't have, I suspect Apple's support lines are booked solid tonight? I did it and got the same results, but if you point to your main disk and not a mythical recovery disk that is focused, after three reboots it will come back.
So you're suggesting that the Apple MacBook Pro with 16Gb of RAM, 2Tb of storage and the M1 chip for over $2k is entry level. If so, you and I live in different realities.
The Tiger Lake chip is hitting all of the big name laptops this week and over the next two, to beat Black Friday. P.s. They also get 17-20 hours of life if Acer and HP are to be believed (any more or less than an Apple dog and pony show).
Your third bullet - So sell a system that cannot run all apps, and tell the user to stick around for "One more thing, sometime later?" Wow.
You are right, if enough power users are willing to plop down $2k to be guinea pigs for the sampling size, Apple can (and will) be the benefactor.
I sold my HP Chromebook that I got on 9/14/20, pre-ordered the new Tiger Lake HP, and will sell that if Apple releases a fully updated 14" mini LED next year with 1080p camera, and very close to an edge to edge touch screen. Otherwise I'll keep the HP and learn to be happy with both a Windows and Mac OS.
Yes, it sounds like I'm a troll from the MS camp, but that is not close to true. I've transitioned between Mac and Windows for the last 20 years, and this is just a state of transition. The camp that exacts the most money from me during transitions is hands down Apple. My iPhone 12 Pro Max with 256 is ordered from Apple.com and I'm trading in my 11. My 2018 Mac mini w/32Gb RAM and 128Gb storage is for sale, and I will be buying the new one for my desktop needs (sooner than later). I'll round out my wheelhouse when the next laptop series arrives, unless it is the 16" because I have no need for that screen over the 14", nor do I want to pay the $800-1000 premium. My Mac mini drives my ultra-wide 42" just fine, and I expect the new one will shine brighter.