It isn't misleading in any way. It is similar to lightning in that it is a universal plug, orientation independent and adds high speed data transfers over multiple paths.
The key to this is Apple will eventually have to adapt this sort of plug, because of EU law. By making this connector similar (albeit inverted) to lightning, it will ease Apple's transition by not requiring a complete hardware redesign.
That said, wireless charging is still the way to go. It is so simple to just set my Nexus and Lumia devices on my Tylt Vu wireless Qi charger. No constant plugging and unplugging or accidentally pulling the charger out of the phone when I forget it is plugged in.
So you could have just as easily said "reversibility wins."
It was misleading, because two people assumed you were saying Lightning got standardized. It didn't.
It doesn't ease Apple's transition in any way. First of all, it's not clear whether or not the EU will take this up as a standard, second of all, it shamelessly copies their design, and finally, an adapter is an adapter. Being reversible doesn't help that much.
This is not a win for Apple in any way. They've put all of their eggs in USB 3.0 and Thunderbolt 2, and now will be forced to decide whether they ditch Thunderbolt in their next designs. A win would be Lightning getting standardized in the EU and adding a Thunderbolt bus on the same cable. That would be massive win.
This is just adding more I/O interfaces to the world. Ask FireWire, the world does not need more I/O interfaces.
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Not really. Every phone including Apple's will go to the USB type C standard. So one plug for all.
I'm sorry, are you new to Apple?