Apple Announces Plans to Build $1 Billion Campus in Austin, Texas

[ghostface147]

This map doesn't include retail locations for some reason....


View attachment 810494

That’s also t-mobile’s true coverage map.

 

[smallcoffee]

This map doesn't include retail locations for some reason....


View attachment 810494

It’s also extremely deceptive.

I wish for once a tech company would come to the city where I live. I don’t think it’s good that a lot of these jobs are going to a handful of cities and then I have to deal with recruiter spam trying to get me to move.

 

[AustinIllini]

This seems great on the surface, but I'm concerned that the influx of Californians will have a negative impact on Texas' state capital, the health of the region's real estate market, taxes, and traffic. Plus, Austin has already lost a significant portion of its charm.

I hope we can find balance with this level of change.

It's great. You should consider moving if you don't like a healthy Austin.

 

[spockwasanaspie]

I don't fully understand this. I'm not saying its wrong, but they just finished a multibillion spaceship looking building in campus that probably has so much room to spare, why not use that

Apple was/is growing too fast for their facilities to keep up. Originally, the spaceship was supposed to hold 12,000 workers. By the time they finalized the design it was expanded to hold 20,000 and by the time it was completed, they had to build a third campus already. They still are using the original HQ, too.

 

[jovada]

What do they all do? So many employees and so little output.

 

[tridley68]

Wonder what the qualifications are for a state to be considered.

 

[groadyho]

aka Communism.
Long Live Chairman Tim!

When they seize the means of production you can say aka "Communism"
[doublepost=1544708900][/doublepost]

It's great. You should consider moving if you don't like a healthy Austin.

Dont say that, us native Coloradans are already fighting a Texass invasion. Stay home and make Texass great again.

 

[mrow]

I don't fully understand this. I'm not saying its wrong, but they just finished a multibillion spaceship looking building in campus that probably has so much room to spare, why not use that

I’ve read the new campus is already full. Apple is still buying/renting office space all over Cupertino and the rest of Silicon Valley. Remember, Apple is over 5 times the size (in terms of revenue) as it was when Apple Park was designed.

If it was designed today my guess is the spaceship building at the new campus would be at least double the number of stories.

 

[Martyimac]

You can't pay Austin, Texas salary in Cupertino, CA

Never mind, it's too early.

 

[iRutherford]

I don't fully understand this. I'm not saying its wrong, but they just finished a multibillion spaceship looking building in campus that probably has so much room to spare, why not use that

Maybe they want to diversify their talent pool by hiring people outside of their home state. It's much easier and less costly in the long run to hire locally instead of offering relocation packages only for those employees to resign later on. I won't be surprised if they start building new campuses overseas too, like in the UK or Australia.

Also, like what was stated in the article, they are using the campus for sales and customer service too. That means call center and chat/email support. For those entry-level jobs with high attrition rates, Texas is the perfect place to be, because minimum wage is lower than that of California's.

 

[UmichAg]

So, is this their HQ2 that they were planning to announce by the end of 2018? I thought it was down to Raleigh or DC/Northern Virginia

 

[Rogifan]

"Talent, creativity and tomorrow's breakthrough ideas aren't limited by region or zip code, and, with this new expansion, we're redoubling our commitment to cultivating the high-tech sector and workforce nationwide."

So that’s why most of Apple’s non-retail employees are located in Silicon Valley and Austin Texas?

 

[ryanwarsaw]

So, is this their HQ2 that they were planning to announce by the end of 2018? I thought it was down to Raleigh or DC/Northern Virginia

You must be thinking of Amazon?

 

[maflynn]

I’ve read the new campus is already full. Apple is still buying/renting office space all over Cupertino and the rest of Silicon Valley. Remember, Apple is over 5 times the size (in terms of revenue) as it was when Apple Park was designed.

Wow, really? I don't know if that's good or bad. Seems incredible.

 

[Scottsoapbox]

I don't fully understand this. I'm not saying its wrong, but they just finished a multibillion spaceship looking building in campus that probably has so much room to spare, why not use that

1) Google how happy the city is with Microsoft or Amazon having a single huge HQ.

2) Diversity of people and local resources.

3) Future internationalization when Texas finally secedes and becomea it's own country.

 

[UmichAg]

You must be thinking of Amazon?

No. They were considering 3 sites in Northern Virginia and Raleigh.
https://www.washingtonpost.com/busi...65bd07a9859_story.html?utm_term=.1714c58ba83a

 

[Neepman]

This seems great on the surface, but I'm concerned that the influx of Californians will have a negative impact on Texas' state capital, the health of the region's real estate market, taxes, and traffic. Plus, Austin has already lost a significant portion of its charm.

I hope we can find balance with this level of change.

Texas will be California in about 3 generations, the good news for me is I won't be alive to see it.

 

[mrow]

Texas will be California in about 3 generations, the good news for me is I won't be alive to see it.

Three? More likely 1 generation, maybe 2.

 

[Martyimac]

Texas will be California in about 3 generations, the good news for me is I won't be alive to see it.

Same thing happening in AZ. Majority of new residents came from CA.

 

[cuencap]

See if this holds up as the iPhone sales continue to decline.

Who says they are declining? There are many reports saying this, but where’s the proof?

 

[TTTedP]

I live in Pittsburgh and Apple has been here developing for a long time. Carnegie Mellon University is here and that is where the Mach Operating System was developed that is the heart of OSX and iOS.

Google has a lot going on here too and Uber has their self driving car testing here too.

A far cry from the old smoky city picture days.

You mean it's not S**tsburgh anymore? with love from Philadelphia

Great to see all this expansion outside of CA. Makes me sad for Seattle and Austin (and Boulder), all great cities that are quickly losing their small town charm.

 

[thadoggfather]

More jobs in USA? All about it / I applaud it.


...on a silly note, seems they have campus clutter as much as they now have product line clutter

 

[cuencap]

Same thing happening in AZ. Majority of new residents came from CA.

Did you know that half of the people living in California are originally from places outside of California? It’s not just California that creates the stigma you’re referring to.

 

[ipponrg]

Who says they are declining? There are many reports saying this, but where’s the proof?

The proof is in how you interpret reports

Unit sales are flat lining in growth. Revenue increasing due to higher ASP. It’s why Apple does not want to share unit sales anymore in their narrative. They probably shouldn’t have shared it in the first place

 

[lkrupp]

It’s amazing here to read all the snarky comments and sarcastic wishes for Apple’s demise which have become common in almost every thread. Meanwhile Apple continues to look ahead to the future of its businesses, planning expansions, executing its mission. Apple is probably thinking at least ten years ahead like any well run Fortune 10 company. Apple is one of the oldest, most successful enterprises in Silicon Valley. Amazon and Google are toddlers compared to Apple. So predictions of Apple’s demise, while a cottage industry for over forty years now, are laughingly immature.